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This project requires a physical product
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
VTM Before & After
Brand
Erno Laszlo
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

We’d like talent to create a quick punchy video showing the before and after of the VTM Mask.  

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

These are for reference and optional talking points  

VTM Mask: https://ernolaszlo.com/collections/vtm/products/vitality-treatment-mask    

The Erno Laszlo Vitality Treatment Mask is a mix-to-activate facial mask that hydrates, brightens and plumps your skin. It is clinically proven to increase hydration levels by 48% after just one use.

Main Concept
Script/Description of Scenes

Story & Key Messaging 

  • Start with a strong hook. 
  • Refer to product highlights in the 'product/service section' 
  • Finish off with a catchy CTA (call-to-action).

Possible shots: Mix, swipe, whole face, peel off 

One text over all: POV you found a mask that does it all -something like this, feel free to make it your own

For text overlays: Please ‘Archivo’, our brand font, or a similar sans serif font for all text overlays. Keep text legible and within the margins as seen below. All text should aim to be in the middle of the frame. 

-----

Film in a good lighting setting without a clustered, messy background (bathroom, bedroom, outdoors, etc.).  

Please dress modestly and avoid super-revealing clothing 

Please use VO and do not speak directly to camera.  

Nails should be clean/simple, no distracting designs and preferably neutral colors (no neon). They should be short (not medium or long). 

Please don’t apply any noticeable filters; if filter is applied, please save a copy that is clean 

Please don’t show any other brands 

Avoid claims like “this is good for my sensitive skin” or “this helps my acne/breakouts/pimples” - if looking for more talking points please visit website 

Show the front of the jars (not the back that says Science of Skin)

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Erno Laszlo
Pronunciation
Her -No Laz - low
Social Media
Category
Beauty/Cosmetics
About

For almost 100 years, Erno Laszlo has been synonymous with science-backed, ritual-focused skincare, pioneering bespoke solutions rooted in research and proven ingredients, while also addressing the essential connection between skin health and mental well-being. 

 

The legacy of Erno Laszlo began with the groundbreaking discoveries of our founder and his personalized approach to skincare. After receiving his diploma from the Royal Hungarian Elizabeth University of Medical Science, Dr. Laszlo pioneered an innovative skincare philosophy: “observe and listen.” He asked patients about their unique routines and behaviors, then worked to create research-based, efficacious formulations designed for them.

In 1927, the doctor opened the Erno Laszlo Institute for Scientific Cosmetology in Budapest, complete with a lab for developing custom treatments. Dr. Laszlo’s advanced formulas and mindful rituals became essential, lifelong practices for both European royalty and Hollywood icons. A man of innovation, he was the first to introduce the idea of a skincare ritual, double cleansing, pH-balancing skincare, no-makeup makeup, personalized solutions, and more. 

 

Now as then, the Individual is at the center of our practices as our formulas work to address the needs of both skin and lifestyle. After nearly a century of exceptional advancements in the science of skin, we at Erno Laszlo continue to celebrate results-driven formulas, clinical efficacy, and the confidence that comes with skin wellness.

Brand Guidelines

Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader

Tone of voice

WHEN ADDRESSING OUR CUSTOMERS, WE USE LANGUAGE THAT IS ENGAGING, SELF-ASSURED, AND ASPIRATIONAL.

WE TALK “TO” PEOPLE, NOT “AT” PEOPLE. WE TALK AS IF TO AN INDIVIDUAL, NOT A CROWD.

Competitors/similar brands

Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
The final (edited) file version
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