VTM Before & After
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We’d like talent to create a quick punchy video showing the before and after of the VTM Mask.
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These are for reference and optional talking points
VTM Mask: https://ernolaszlo.com/collections/vtm/products/vitality-treatment-mask
The Erno Laszlo Vitality Treatment Mask is a mix-to-activate facial mask that hydrates, brightens and plumps your skin. It is clinically proven to increase hydration levels by 48% after just one use.
Story & Key Messaging
- Start with a strong hook.
- Refer to product highlights in the 'product/service section'
- Finish off with a catchy CTA (call-to-action).
Possible shots: Mix, swipe, whole face, peel off
One text over all: POV you found a mask that does it all -something like this, feel free to make it your own
For text overlays: Please ‘Archivo’, our brand font, or a similar sans serif font for all text overlays. Keep text legible and within the margins as seen below. All text should aim to be in the middle of the frame.
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Film in a good lighting setting without a clustered, messy background (bathroom, bedroom, outdoors, etc.).
Please dress modestly and avoid super-revealing clothing
Please use VO and do not speak directly to camera.
Nails should be clean/simple, no distracting designs and preferably neutral colors (no neon). They should be short (not medium or long).
Please don’t apply any noticeable filters; if filter is applied, please save a copy that is clean
Please don’t show any other brands
Avoid claims like “this is good for my sensitive skin” or “this helps my acne/breakouts/pimples” - if looking for more talking points please visit website
Show the front of the jars (not the back that says Science of Skin)
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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For almost 100 years, Erno Laszlo has been synonymous with science-backed, ritual-focused skincare, pioneering bespoke solutions rooted in research and proven ingredients, while also addressing the essential connection between skin health and mental well-being.
The legacy of Erno Laszlo began with the groundbreaking discoveries of our founder and his personalized approach to skincare. After receiving his diploma from the Royal Hungarian Elizabeth University of Medical Science, Dr. Laszlo pioneered an innovative skincare philosophy: “observe and listen.” He asked patients about their unique routines and behaviors, then worked to create research-based, efficacious formulations designed for them.
In 1927, the doctor opened the Erno Laszlo Institute for Scientific Cosmetology in Budapest, complete with a lab for developing custom treatments. Dr. Laszlo’s advanced formulas and mindful rituals became essential, lifelong practices for both European royalty and Hollywood icons. A man of innovation, he was the first to introduce the idea of a skincare ritual, double cleansing, pH-balancing skincare, no-makeup makeup, personalized solutions, and more.
Now as then, the Individual is at the center of our practices as our formulas work to address the needs of both skin and lifestyle. After nearly a century of exceptional advancements in the science of skin, we at Erno Laszlo continue to celebrate results-driven formulas, clinical efficacy, and the confidence that comes with skin wellness.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader
WHEN ADDRESSING OUR CUSTOMERS, WE USE LANGUAGE THAT IS ENGAGING, SELF-ASSURED, AND ASPIRATIONAL.
WE TALK “TO” PEOPLE, NOT “AT” PEOPLE. WE TALK AS IF TO AN INDIVIDUAL, NOT A CROWD.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader
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