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Project Summary

Project Name
Promotional lifestyle video for Federal Flags American Made flags & flagpoles.
Brand
Federal Flags
Brand
Website
Compensation for this project
$150
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

We want short video-bites to promote our high-quality American-made flags, and flagpoles. We require the creator to have a flag & flagpole already either in their yard or hanging from their home. 

These ads will primarily be used on FB/Instagram, and should be shot in a way that feels like authentic UGC, that you are a happy customer wanting to share your experience and delight with finding and fitting an American-made flag & flagpole from Federal Flags.

We have the videos of the flagpole and flag already, so you just need to film scenes to camera and share any American Pride related footage you may have. 

# Variations
Additional Variations
1
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

https://www.federalflags.com/collections/in-ground-residential-flagpoles 

Our American-made, high-quality flags and flagpoles are the ideal way of showcasing your patriotism for all to see.

Main Concept
Script/Description of Scenes

Start by thinking back to when you purchased your own flag/flagpole, what was it that made you make this decision at this time? Think about what factors led you to that moment, and how you wanted to feel (or make someone else feel) by flying the flag.

Then start by explaining why you wanted to get an American flag for your home:

  • Talk about the factors you've just thought about
  • Then show the flag
  • Then show the flag in the surroundings to help viewers visualise how it may look in their space. 

Then talk about the USPS:

  • American made
  • High-quality materials and build
  • Exceptional customer service
  • Easy to find the right flag and flagpole for your home on the Federal Flags website

CTA:

Something along the lines of "So if you love America, Federal Flags are here to help you show it"

Additional information

The creator should have an American flag & flagpole of their own, already installed at their home. 

Prefer to have creators living in a private home with a yard.

Please no reference to politics or feature any political materials in the content, including any articles in the background etc. 

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

In this variation, lean more heavily into the fact that Federal Flags flags are American made & higher quality than other flags on the market. I.e "not all flags and all flagpoles are made the same, I've learnt the hard way", American made is the way to go because they are:

  • longer lasting
  • built by the best workers in the world who embody the enduring spirit of this country

etc.

3rd Variation
About the client
Name
Federal Flags
Pronunciation
Social Media
Category
About
Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
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