Natural Curl Summer
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Throwing away the straighteners and embracing natural curl summer with our full routine
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Natural curl summer kit - includes Includes Curl Jelly, Banana Air Dry, Frizz Oil, Curl Jelly Refresh & Pink Scrunchie
Start with: 'its the summer to ditch heat styling and embrace your natural curls'
SCENE- showing straight hair or kind of styled hair shake your head and transition into beautiful 'after' routine curls
then go onto say 'I start with Banana air dry cream to add moisture before I use the OG Curl Jelly to define and hold my curls, I then go in with Frizz Oil just to tame any flyaways'
SCENE: - show yourself using all products on wet hair: banana air dry apply to damp hair, separate and twirl each lock to define and smooth then Curl Jelly scrunch into hair, then apply a tiny amount of oil to ends or flyaways
finally say 'the kit also comes with a refresh spray for between washes plus vegan silk scrunchie preventing breakage for your healthiest natural curls'
SCENE: - showing beautiful curls
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Transformative vegan haircare. Texture enhancing haircare, driven by style, powered by actives, for your own unique beauty. We are a B Corp brand who, like Gen Z & Millennials, champion ethical choices. All our ingredients are clean and ethically & sustainably sourced, we mindfully choose hair-friendly ingredients gentle enough not to damage or overload the hair yet powerful enough to deliver transformational results. We pride ourselves in being affordable luxury with trend setting at the heart of what we do.
Competitors: Only Curls, John Frieda, Noughty, Curlsmith, Briogeo
Inspo brands: Ouai, Olaplex, Monday, Kerastase
Playful with purpose, fun & playful whilst still being your trusted expert.
Personable, helpful, genuine, authentic, bursting with energy
Competitors: Only Curls, John Frieda, Noughty, Curlsmith, Briogeo
Inspo brands: Ouai, Olaplex, Monday, Kerastase
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