Boundless Nuts and Seeds - Fuel your Day
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a short 20-25 second video giving an organic discovery impression of our product.
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Meet Boundless, the brand on a mission to get the nation gut happy! We make 100% natural, activated snacks to leave you & your gut feeling good. Always activated, loaded with gut friendly fibre and packed with flavour to get your tastebuds celebrating every crunch. It’s good mood food.
Script + Storyboard Approval: Must share the script and storyboard with Boundless for approval before filming so we can make edits / correct anything before additional work is put in.
Objective: Create engaging user-generated content that positions Boundless Nuts and Seeds as a delicious and gut-friendly alternative to unhealthy snacks. Highlight the benefits of gut health, the natural ingredients, and the nutrient-packed nature of Boundless products that allows for a great snack alternative that doesn't leave you sluggish.
Scenario Ideas:
1) Mid-Afternoon Pick-Me-Up: Creator expresses the need for a snack that won't lead to an energy slump (Do you ever find you have an afternoon slump) - Snack bars are loaded with sugar that lead to a mid afternoon slump. Boundless Nuts and Seeds are the perfect solution for a tasty snack that don't leave you crashing.
2) Outdoor Adventure Snack: Intro ideas: I picked these up / found my new fave snack - Healthy carbohydrates to fuel your performance. Convenience of Boundless during hikes, workouts, or outdoor adventures.
3) Work Snack Upgrade: Demonstrates how Boundless Nuts and Seeds can be an ideal work snack. No mess at my desk? Eg. eating a nature valley bar that crumbles everywhere vs shotting from the bag for your mid afternoon “boost”. Focus on the positive impact on productivity and mood throughout the workday.
Key Messages:
- Boundless Nuts and Seeds are a great alternative to unhealthy snacks.
- Good Mood Food (full of gut friendly fibre to feed the bacteria that creates serotonin, our happy hormone - keeping you in a GOOD MOOD)
- Ideal for various occasions – work snacks, sports snacks, adventure/outdoor activities – providing sustained energy without the post-snack slump.
Additional Information:
- Gut Health - We all know we need to look after our gut but it’s so hard during the working day to find quick and easy solutions
- Activation Process: By soaking our nuts and seeds, we remove a nutrient blocker called phytic acid and help increase nutrient uptake by 85-90%.
Call-to-Action: Encourage viewers to discover gut happy snacking themselves and try products. eg. Have you picked up Boundless yet?
Tone and Style:
- Engaging and authentic – creators should convey a genuine discovery of the product.
- Natural and unintrusive – showcase how Boundless seamlessly fits into everyday life.
- Highlight the accessibility and affordability of Boundless compared to other specialist gut health brands.
- Convey a positive and uplifting mood – the joy of discovering a snack that's good for you.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Meet Boundless! We're on a mission to get the nation gut happy. We make gut happy snacks that make you feel good. We have a range of chips and nuts & seeds packed with mouth watering flavour to get your tastebuds celebrating every crunch.
Fun, Playful, Conversational, Casual, Authoritative, Caring, Enthusiastic, Passionate
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