Secrets for Glass Skin
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Simple explanation vid, sharing the secret behind glass skin: double cleansing
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Garnier Original Pink Micellar, Hydrating Deep Cleanser, Eco-Pad
Hook "Secret to Glass Skin..."
Model (who looks glowy from the start) speaks directly to their audience about how being dedicated to double cleansing has improved their skin. They walk us through the process while applying the products, explaining that it’s taken them a while to find the best combination of Micellar and cleanser.
*double cleansing here refers to first cleansing with micellar water (with Garnier branded eco-pad), then cleansing with a regular cleanser right after.
Please avoid using any traditional CTA's that sound extremely sales driven and inauthentic, such as "go get yours today", etc... keep the tone conversational and fun!
Please do not wear any branded clothing and avoid excessive jewellery.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
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A creative partner to Europe’s leading challengers, scaleups and major brands.
Making high-impact strategies, evocative brand identities, unmissable campaigns and cut-through content.
Shaping perceptions, decisions and behaviour for people and brands who want to do more than just move the needle.
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Please refer to project briefs
Please refer to project briefs for individual TOV notes, as each client and project may be different
Please refer to project briefs
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