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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Why is no one talking about Lions Prep
Brand
Lions Prep
Brand
Website
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

A scroll stopping video showing a male busy working professional finding the solution to all their healthy eating struggles through lions prep

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

https://www.lionsprep.co.uk / 

USPs to be aware of:

Convenience / time saving:

  • Lions Prep saves a lot of time (most people spend 7 hours a week shopping, prepping and cooking)
  • Meals are ready to eat in just 3 minutes in the microwave 
  • Delivered to your door (Sunday and Wednesday are the 2 delivery days) 

Healthy & Nutritious

  • Made without gluten and dairy
  • Freshly prepared, so free-from additives 
  • Free-from sweeteners
  • Chef-made meals using high quality ingredients like Organic Tofu, ethically sourced meats and seafood
  • Portion controlled - main meals between 400-600 calories (balanced range).  400-500 calories for the low-carb range.
  • Low carb options available
  • Average grams of protein for main meals are 32 grams (non-vegan meals are 41grams, vegan meals are 20grams)

Variety

  • Up to 30 dishes to choose from each week.
  • The menu changes each week, so there’s always something new to try
  • Seafood, meat and vegan options available
  • Along with main meals, there’s breakfasts and snacks to try too!

Main Concept
Script/Description of Scenes

Create a script that is natural and authentic to you! Please share with Twirl for approval before filming!

Start with: Why is nobody talking about Lions Prep?

Start with scenes like: that show a Hectic work schedule, home late, often turn to takeaways as fridge empty. Expensive & unhealthy…

Followed by scenes like: lions prep being the solution (I’m no longer tempted by takeaways 3 times a week!! And I’m feeling so much better as a result) 

Refer to Product/Service section for key USPs and pick what resonates with YOU.

Videos should be scroll stopping, fast paced, scenes/shots should be constantly changing every 3-4 seconds to avoid losing users’ attention.

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Lions Prep
Pronunciation
Social Media
Category
Food/Beverage
About

Lions Prep is a meal plan service providing fresh weekly nutritious meals made up of high-quality ingredients. Ready in just three minutes, each meal is made without gluten and dairy.

USPs: 

  1. Convenience / time saving:
    • Lions Prep saves a lot of time (most people spend 7 hours a week shopping, prepping and cooking)
    • Meals are ready to eat in just 3 minutes in the microwave 
    • Delivered to your door (Sunday and Wednesday are the 2 delivery days) 
  2. Healthy & Nutritious
    • Made without gluten and dairy
    • Freshly prepared, so free-from additives 
    • Free-from sweeteners
    • Chef-made meals using high quality ingredients like Organic Tofu, ethically sourced meats and seafood
    • Portion controlled - main meals between 400-600 calories (balanced range).  400-500 calories for the low-carb range.
    • Low carb options available
    • Average grams of protein for main meals are 32 grams (non-vegan meals are 41grams, vegan meals are 20grams)
  3. Variety
    • Up to 30 dishes to choose from each week.
    • The menu changes each week, so there’s always something new to try
    • Seafood, meat and vegan options available
    • Along with main meals, there’s breakfasts and snacks to try too!
Brand Guidelines

For video pacing and visual styles: Mob Kitchen, Smol laundry, Vox videos

Tone of voice

Our tone of voice principles are daring, dependable, determined and delicious.

Competitors/similar brands

For video pacing and visual styles: Mob Kitchen, Smol laundry, Vox videos

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

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When you have new content ready, please upload it here. Please make sure to follow the brief and upload all necessary files.
The raw edit without text and music overlays
The final (edited) file version
All required formats

File 1

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