Why is no one talking about Lions Prep
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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
Project Name
Why is no one talking about Lions Prep
Brand
Lions Prep
Brand
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes
The Brief
Description
A scroll stopping video showing a male busy working professional finding the solution to all their healthy eating struggles through lions prep
# Variations
Additional Variations
Inspiration
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Ad specs
Story
Square
16:9
4:5
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Product / Service you'll be talking about
USPs to be aware of:
Convenience / time saving:
- Lions Prep saves a lot of time (most people spend 7 hours a week shopping, prepping and cooking)
- Meals are ready to eat in just 3 minutes in the microwave
- Delivered to your door (Sunday and Wednesday are the 2 delivery days)
Healthy & Nutritious
- Made without gluten and dairy
- Freshly prepared, so free-from additives
- Free-from sweeteners
- Chef-made meals using high quality ingredients like Organic Tofu, ethically sourced meats and seafood
- Portion controlled - main meals between 400-600 calories (balanced range). 400-500 calories for the low-carb range.
- Low carb options available
- Average grams of protein for main meals are 32 grams (non-vegan meals are 41grams, vegan meals are 20grams)
Variety
- Up to 30 dishes to choose from each week.
- The menu changes each week, so there’s always something new to try
- Seafood, meat and vegan options available
- Along with main meals, there’s breakfasts and snacks to try too!
Main Concept
Script/Description of Scenes
Create a script that is natural and authentic to you! Please share with Twirl for approval before filming!
Start with: Why is nobody talking about Lions Prep?
Start with scenes like: that show a Hectic work schedule, home late, often turn to takeaways as fridge empty. Expensive & unhealthy…
Followed by scenes like: lions prep being the solution (I’m no longer tempted by takeaways 3 times a week!! And I’m feeling so much better as a result)
Refer to Product/Service section for key USPs and pick what resonates with YOU.
Videos should be scroll stopping, fast paced, scenes/shots should be constantly changing every 3-4 seconds to avoid losing users’ attention.
Additional information
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
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About the client
Name
Lions Prep
Pronunciation
Website
https://www.lionsprep.co.uk/Social Media
Category
Food/Beverage
About
Lions Prep is a meal plan service providing fresh weekly nutritious meals made up of high-quality ingredients. Ready in just three minutes, each meal is made without gluten and dairy.
USPs:
- Convenience / time saving:
- Lions Prep saves a lot of time (most people spend 7 hours a week shopping, prepping and cooking)
- Meals are ready to eat in just 3 minutes in the microwave
- Delivered to your door (Sunday and Wednesday are the 2 delivery days)
- Healthy & Nutritious
- Made without gluten and dairy
- Freshly prepared, so free-from additives
- Free-from sweeteners
- Chef-made meals using high quality ingredients like Organic Tofu, ethically sourced meats and seafood
- Portion controlled - main meals between 400-600 calories (balanced range). 400-500 calories for the low-carb range.
- Low carb options available
- Average grams of protein for main meals are 32 grams (non-vegan meals are 41grams, vegan meals are 20grams)
- Variety
- Up to 30 dishes to choose from each week.
- The menu changes each week, so there’s always something new to try
- Seafood, meat and vegan options available
- Along with main meals, there’s breakfasts and snacks to try too!
Brand Guidelines
For video pacing and visual styles: Mob Kitchen, Smol laundry, Vox videos
Tone of voice
Our tone of voice principles are daring, dependable, determined and delicious.
Competitors/similar brands
For video pacing and visual styles: Mob Kitchen, Smol laundry, Vox videos
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.
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Your uploads
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Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.
Upload more contentYour content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.
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