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Project Summary

Project Name
Ceramide explainer video
Brand
Nip + Fab
Brand
Website
Compensation for this project
$110
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

We would like this to be someone talking to camera about how ceramides work, it would be great if the person could wear a lab coat / top that looks like it could be a derm. We won't be using a green screen so please make sure the background is not distracting.

Let us know if you need a lab coat, or if you don't have a formal top

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

The Ceramide Fix range is all about repairing and protecting the skin, it helps to brighten, soothe and hydrate the skin. It's great for people with irritated, sensitive skin or those with redness or rosacea as it really helps to replenish and calm the skin. It also helps to plump the skin so it reduces the look of fine lines and wrinkles. https://www.nipandfab.com/collections/ceramide-fix 

Fragrance Free | Sensitive Skin Friendly | Vegan | Cruelty Free

Ceramide Fix Overnight Cream:

Clinically proven to increase skin moisturisation by up to 141.34% in 4 weeks*

Clinically proven to improve skin texture and feel by up to 55% in 4 weeks*

Clinically proven to increase skin firmness and elasticity in just 4 weeks*

*Independent clinical trial tested on 35 male and female volunteers aged 30-55 for 4 weeks.

Main Concept
Script/Description of Scenes

Hi Deborah, we  really like one of your example videos that you have on your page about collagen powder, it's got a great hook and we love the way you are in different locations, walking outside etc.

This is an idea for the script, it doesn't need to be exact but I would definitely like to lead with this hook and to hit the key points in the text as well. 

What we're trying to get across is that this should be in all routines because it's so good for all skin types and concerns, the signs someone is seeing on their skin might not be ageing but actually just dullness and marks on their skin which this range treats.

Script

"Is dullness making your skin look older?

If you think your skin looks older, it might just be a combination of dullness and uneven skin tone, which can both be tackled easily with the right ingredients. Ceramides are the building blocks of healthy skin, which is why they should be present in everyone's skincare routine, and best of all they're not irritating so they can be used even by those with sensitive skin. Try Ceramide Fix today and see fresher, brighter and plumper skin in just two weeks."

Please also talk about the fact that it's a kit of three products, we really need to get people buying the kits so it would be great to talk heavily about this as well!!

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Nip + Fab
Pronunciation
Nip and Fab
Social Media
Category
Beauty/Cosmetics
About

Cruelty-free, vegan and ingredient-led skincare.

At Nip + Fab our goal is simple. Luxury, ingredient-led skincare formulations at high street prices and an ingredient education for everybody. We’ve been making results-driven, accessible formulas for over 10 years, so no matter your age or skin concern, you can find a range that suits you and your skin.

Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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