Color Home, GOOD Brown Hair
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Straight to camera - transitioning to VO guided visual-ASMR style video (Think Nara Smith); calming voice, smooth movements and relaxing imagery. We follow creator through the process of exploring GOOD room (Color Home Application) and dying their brown hair darker. Focus is on the Color Home application’s highlighted features within this brief (making sure to point out the ease of use):
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Garnier GOOD - shade options available in G folder link provided. If selected, please let us know you preference asap.
INSPO VIDEOS (explained)
- Overall Style
- Briefing Folder (Please review all notes thoroughly before applying, and let us know if you have any questions or concerns.)
PERSONALITY: Someone for whom it’s important that the brands they consume are sustainable
HOOK: “At Home Sustainable Hair Colour”
SCRIPT/KEY SCENES:
- Casual intro. Either full screen talking to camera, or general lifestyle video supported by more VO.
- Transition into mobile screen recording (supported by VO only) of Color Home exploration, focusing on Good Room. Featuring: Find your shade, Sustainability pillars & tutorial/How to video (Good Room). To discuss in VO: personal preference toward sustainable brands. This section should be at least ⅓ to ½ of the entire video length (making sure to point out the tool’s ease of use, user-friendliness, and crediting Color Home for making their hair colour journey hassle-free)
- ASMR style (focus on visuals, not necessarily sound) supported by VO walking us through the application steps.
- Showcase results.
CTA: Visit Color Home
-- DURATION: no longer than 90 seconds, ideally around the 60 second mark
Alternative format to view brief, hair dye notes, overall do's/don'ts, and general notes (including TOV, styling, and edit notes) are included in the google folder linked. Please review all notes thoroughly before applying, and let us know if you have any questions or concerns.
We will put you in touch with hair colour experts to aid and support you if any issues or questions might come up during the actual hair dye process.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Please refer to project briefs
Please refer to project briefs for individual TOV notes, as each client and project may be different
Please refer to project briefs
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