Sway talk-to-camera video
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Project Summary
The Brief
We'd like a video looking very similar to the one below, ideally with a mic and nice lighting. We'd like the creator to download our app and make a payment showing how easy it is to use Tap to Pay with Sway, and then also mention that can accept unlimited bank payments and take bookings via the same app, helping small businesses save and grow.
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It's an app that the creator will need to download. The link can be found at https://sway.money and I can privately give access to a demo account.
Please create a script that is natural to you and share this with rachel@usetwirl.com ahead of filming
- Behave as though you're a small business owner suggesting other entrepreneurs to try this new payments app
- Show in the video a payment being made (like you see in the inspo video). Mention that the Tap to Pay is new and it works great
- Also mention that business owners can accept unlimited bank payments with 0% per transaction AND accept and manage all of their bookings in one easy-to-use app
- The CTA should be something like "Check the link below to download the app and get a 14-day trial with no commitment"
Ideally, it'd be a small business owner, someone with a physical business. Other than that there's no preference
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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We love small businesses. Not as in "small businesses are the backbone of the economy, blah blah blah"... We actually do really care about helping them. Over the last two years, since we launched our app to help small businesses save in payment fees, we've talked to so many solopreneurs and heard so many stories that we've developed a deep care for their well-being and will always do what we can to help them manage and grow their business or side hustle.
Just Sway (capital S) as the name
Sumup.com as a good competitor with good content. Visa.com also has some good content although too corporate at times.
Friendly, not too formal, but still somewhat professional. Small businesses are normally normal people so they don't like corporations, but also as a financial service company we need to be trustworthy.
Sumup.com as a good competitor with good content. Visa.com also has some good content although too corporate at times.
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