Why I ditched my usual snacks for OGT bars
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We’d like to show the benefits of swapping out your usual snack bars for One Good Thing bars.
Reducing plastic waste: If you go to the shop and over a month buy 12 cereal bars/snacks/protein bars, that’s 12 plastic wrappers added to the environment. Most of these plastic wrappers can’t even be recycled at home, or are not recyclable at all and end up dumped or burnt. Swapping to a wrapper-less OGT bar is an easy (and tasty) way to do One Good Thing and minimise your plastic waste.
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One Good Thing bars are oat based snacks that come in either a snack or a protein range. A bit like Nakd bars – but the difference is, they’re actually naked. They are the world’s first wrapper-free snack and protein bars with a 100% natural, edible coating. So a little bit like an apple, you just pick them up, give them a quick rinse if you wanted to, and eat them. The coating works exactly like a plastic wrapper, keeping the bars tasty and fresh inside. They’re full of flavour and an easy (and tasty) swap to help reduce your plastic waste and impact on the planet.
We sell them through our website weareogt.com direct to customer. You can order a one off box or subscribe and save 30%.
Script base:
Happy for you to tweak the script to what feels natural, but the essence is to cover why you swapped your usual snacks to OGT bars with the main point being that they help you do just One Good Thing to reduce your plastic waste.
HOOK:
“Why I ditched my usual snacks to OGT bars”
Hold up the bar to the camera and bite into the bar after saying “here’s how”.
BODY:
“These little snack bars help me do One Good Thing to reduce my plastic waste. Here’s how. When it comes to being more sustainable, I find it hard to know where to start. I realised that I was buying shed loads of snack bars and the plastic wrappers can’t even be recycled at home. One Good Thing bars are the world’s first wrapper-free snack and protein bars with a 100% edible, natural coating instead of a plastic wrapper. You literally just bite into them, like you would an apple! They’re full of flavour, made from low carbon footprint ingredients and land straight at your door.
CTA:
Grab yours at weareogt.com.”
For visual guidelines, please refer to the inspo link :)
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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One Good Thing is home to the world’s first wrapper-free snack and protein bars. Yep, that’s right – no wrapper. Think of them just like an apple – you simply rinse (if you want to!) and eat. Instead of a traditional plastic wrapper, our oaty snack bars are covered in a 100% natural, edible coating, made mostly out of beeswax. This special coating protects your bars, keeping them tasty and fresh.
Why bother making such a weird little bar, we hear you say…Well, we’re huge fans of the planet. In fact, we’d say we’re pretty reliant on it and we’d like it to stay! But having big dreams of saving the planet can feel a little daunting, and some people don’t know where to start. That’s why One Good Thing was created, to make it easy to do just One Good Thing to help reduce our impact on the planet, by swapping out your not-so-naked bar for an OGT bar.
Our competitors are Nakd, Graze, Eat Natural, Deliciously Ella, Alpen, Trek, Tribe.
In terms of content, we like to look at the meta ad library of Dash Drinks/Dash Water, Smol, Surreal Cereal, Huel, Zoe, Rheal.
We write how we speak – casual, optimistic, humorous. Whilst we have big dreams, we’re humble and realise that our OGT bars aren’t the solution to saving the planet. They are simply One Good Thing to help reduce plastic waste. Our brand is all about the positivity effect – doing something good, feels good and encourages others to do something good, too!
Our competitors are Nakd, Graze, Eat Natural, Deliciously Ella, Alpen, Trek, Tribe.
In terms of content, we like to look at the meta ad library of Dash Drinks/Dash Water, Smol, Surreal Cereal, Huel, Zoe, Rheal.
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