Rosemary Oil mythbusting
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like an ad created which is storyline led and myth-busts Rosemary oil as a treatment for Hair Loss and then subsequently frames Manual as the answer to fixing your hair loss.
When referring to Rosemary Oil in this video, please dont refer to it in reference to any brand, just as the actual ingredient itself
This video should be fairly fast paced, and use editing to keep the visuals fresh and engaging.
Please can you leave enough space at the top & bottom of the composition, we can then crop it down to 4x5.
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Please introduce the product into the creative. https://hello.manual.co/a/social/hair-loss-tt-v3 > TikTok specific landing page. https://www.manual.co/hair-loss > Our hair loss category page
- Hook > Up to the creator but it should entice people to watch the video until the end and spike interest. e.g. Let me tell you the truth/What I found out about rosemary oil for hair loss.
It would be good to describe your journey in trying to find a reliable and trustworthy hair loss product to tackle your hair loss. It could start with you identifying your own hair loss and then wanting to reverse this as it was effecting your confidence. You kept seeing Rosemary oil all over your own TikTok feed and everyone was claiming that it was the answer to your hair loss problems however, you was skeptical and started to do some digging.
After doing your research you saw that there is no actual medical claims or evidence behind Rosemary oil as a remedy for Hair loss, however, what you did find out is that there are clinically proven, science-backed treatments out there, which do have the scientific evidence behind them. This is where you should introduce Manual and their benefits.
USPs to choose from :
- Their treatment plans are effective in 9/10 men
- Their treatments work by increasing blood flow to your hair follicles, leading to improved hair density, and thicker, healthier-looking hair. Mention that this treatment is backed by scientific studies, unlike Rosemary oil.
- Convinced by the customer results which were shown on the website
- Their treatments are backed by clinicians, and you can have it delivered direct to your door for free within 48 hours.
- One of the best thing about Manual offer a 180 day money back promise, so if the treatments don't work, you can get your money back. You can mention that you were skeptical to try but because of the promise, you thought that it was worth a try.
- CTA > Mention 50% off your hair loss plan at the end of the video
Tone of Voice: Engaging, warm, trustworthy, charismatic, should feel like your friend, providing value to the person that is watching
Additional Links:
- https://drive.google.com/file/d/1mScMWG2YC6l7nNn880nGIPtvYoPjaAmX/view
- https://drive.google.com/file/d/1YlmO2RxmN4M04pZBhYAM-t5s09hXcTNw/view
- https://drive.google.com/file/d/1iQWRVKzOZLGFlzBnhT1QHdwnSko0s3kS/view?usp=drive_link
DO
- please film in natural bright light
- Add engaging captions to your video! remember to submit the version without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- When you refer to the product you can refer to it as:
Manual’s hair loss treatment; Manual’s minoxidil spray; Minoxidil spray; Spray hair loss treatment
DON'T
- when showing the 'Minoxidil' product, can you please make sure that you don't show the 5% or 10% part of the product name within the video, it can lead to TikTok policy issues. It can be covered up behind something like your thumb or something, but please still make it look natural e.g. don't put a sticker over the bottle etc, just try to hide the 5% part.
- don't sound like you're reading off a script
- don't film via TikTok app. MUST use CapCut or similar.
- no blurry footage, not being able to see the product or you clearly
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We’re challenging the outdated notion that real men shrug their shoulders and carry on.
By empowering men with all the information and choices they need to proactively own their wellbeing, we can turn a corner.
We’re here to be your own personal manual. A guide to owning your health and happiness. Giving you all the tools you need to be good to you.
These are the principle that we follow for content creation
- Demystify the condition: We instill a sense of empathy with our audience. We show that their condition affects a variety of multiple men, and they are not alone.
- Science behind the condition: Our medical team explain the condition i.e Hair Loss, in a down-to-earth, accessible and easy to understand scientific way
- Demistyfy the solution: We outline that there is hope out there. We present our range of solutions to treat the problem
- Science behind the solution: Our medical team explains the solution i.e our products, in a down-to-earth, accessible and easy to understand scientific way. Also highlighting all the difficult parts of the journey i.e. side effects, timings etc.
- Social proof: We back up our solutions with customer testimonials, before and after imagery, press clippings etc.
we look at hims (UK and UK) and keeps (US based) for hair loss mainly
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