Product testimonial: A busy day in the life with a Nupo One Meal Shake
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This project requires a physical product
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary
Project Name
Product testimonial: A busy day in the life with a Nupo One Meal Shake
Brand
Nupo ApS
Brand
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes
The Brief
Description
Show how, on a busy day the Nupo One Meal shake can be a quick, but nutritious meal replacement (breakfast, lunch or dinner).
The target audience are 25-35 year old women, who want to make healthy choices while living a busy lifestyle
Nupo (NUtritional POwer) is a Danish brand and has over 40 years of experience in the diet industry.
# Variations
Additional Variations
Inspiration
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Ad specs
Story
Square
16:9
4:5
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Product / Service you'll be talking about
- All One Meal+Prime shakes can replace 1-2 main meals of your day and have all proteins, vitamins & minerals you need in a balanced meal
- Ready to drink shake (even better when cooled)
- The One Meal +Prime Taster Pack includes all 4 flavors:
- Chocolate Bliss
- Vanilla Banana Dream
- Strawberry Love
- Caffe-Latte Happiness
- Lactose free
Main Concept
Script/Description of Scenes
Please create a script/storyboard that is authentic to you! Please share this with Twirl for approval ahead of filming.
HOOK: Come up with an engaging hook
BODY:
- Film yourself talking to the camera
- Show our new One Meal +Prime Taster Pack with all 4 flavors
- Show how you drink at least one of the shakes and talk about what you like about them (e.g. flavor, nutritional benefits, easy meal etc.)
- Include them naturally in your day
Key USPs of Nupo's One Meal Shake: (pick what resonates with you)
- 30% more protein than common meal replacement shakes
- Without any added sugars (70% less sugar than common meal replacement shakes)
- Can be used to replace 1-2 of your daily main meals
- Keeps you satisfied for hours
- Contains all important vitamins, minerals and acids you need in a meal with around 200 calories --> perfect for everyone that wants to eat a healthy and balanced meal, but doesn't have enough time to shop and cook
- Can contribute to weight loss if used 2x a day --> for everyone that wants to lose a little weight, but doesn't know where to start
CTA: "Check out Nupo's One Meal +Prime Shakes in the new Taster Pack" (Doesn't have to be the exact wording)
Additional information
Do:
- Film in natural bright light - make sure that you and the product are seen well
- Natural make-up & clothes
- Sound authentic and energetic
- When not directly speaking into a camera, use a Voiceover but ensure the audio is seamless and natural
- Include subtitles
Don'ts:
- Don't promise any weight loss with the product
- Don't advertise the product as a snack - it is a full meal
- Don't use TikTok or Instagram to film in
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
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About the client
Name
Nupo ApS
Pronunciation
Website
nupo.co.ukSocial Media
Category
Health/Wellness
About
The history of Nupo and our products dates back to 1981.
The name “Nupo” is a combination of the words; Nutritional Power.
Nupo was developed in Denmark at Hvidovre Hospital by leading obesity scientist Dr. Flemming Quaade with the purpose of offering a diet that provided the body all the nutrients it needs, but with a minimum number of calories.
The Company is located in Copenhagen, and works with development, production, marketing and sales for both the Danish and international markets.
Brand Guidelines
Tone of voice
Competitors/similar brands
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.
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Please note: It may take up to 10 min until your assets are shown here.
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