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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Hello Fresh Summer Campaign
Brand
Bark.London
Brand
Hello Fresh
Compensation for this project
$120
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

We are launching a campaign for the UK's leading Meal Prep company Hello Fresh.

We will be providing pointers of selling points / proof points to cover, and you will be required to fill the gaps with your own words to create a 100% natural script. We will also share some inspiration references with the chosen applicants.

We are looking for:

  • Confident cooks
  • Food enthusiasts
  • Good lighting
  • Appetising food shots
  • Strong hooks
  • Creators with families a bonus

TIP: Share examples of aesthetic food photos, or your unique angle for the video (e.g. a mum feeding family of 4)

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

The chosen creators will be presented with a selection of meals to choose from.

Main Concept
Script/Description of Scenes

The creators will be required to come up with their own 100% natural script.

We will be providing pointers of selling points / proof points to cover, and you will be required to fill the gaps with your own words to create a 100% natural script. We will also share some inspiration references with the chosen applicants.

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Bark.London
Pronunciation
Social Media
Category
Marketing agency
About

We're a growth agency specialising in paid media, creative and data.

Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Hello Fresh
Social Media
Category
Food/Beverage
About
https://www.hellofreshgroup.com/en/about-us/
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

Your content

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When you have new content ready, please upload it here. Please make sure to follow the brief and upload all necessary files.
The raw edit without text and music overlays
The final (edited) file version
All required formats

File 1

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Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.

Please note: It may take up to 10 min until your assets are shown here.
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