Testimonial videos for Untamed Cat Food
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like a testimonial video that primarily features an individual creator talking to the camera about Untamed Cat Food and how it is the best option for their cat or cats. No script is provided as we would like the creator to choose the benefits that most resonate with them, and for the delivery to feel as natural as possible. Overview of the cat food quality and benefits are available here: https://untamed.com/pages/cat-food-online
We would also require Whitelisting permissions to run this account from each creator's social handles.
NOTE: we would like these to be intentionally lower production value videos, in fitting with the natural feeling delivery style we are looking for. we would like to direct towards the lofi style.
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We would like to give each Creator that works on this project more freedom to dictate their own storyline, as the primary focus is for the testimonial videos to feel natural and not scripted. As these are still direct response videos with purchases being the #1 goal, we would recommend loosely following the standard structure:
- Hook to capture cat owner's attention on social (examples of top performing hooks include "This cat food is worth every penny", "If you hate the idea of food waste but are still chucking your cat's food in the bin all the time you need to try Untamed" and "There is no way I'm going back to my old cat food!".
- Body of script/video to reference how making the switch to Untamed Cat Food has improved your cat + your life. You can also reference old, poor quality cat food here if it makes sense.
- CTA should call out that their is an offer of trial boxes right now (keep this generic please, as the cost fluctuates from time to time).
Problem talking points (before Untamed)
- Cat never used to finish food
- Cat had issues with health (Vet had flagged X at check up etc.)
- Cat has issues with weight
- Cat is so fussy! (fussy eater)
- Cat owner used to hate the brown mush cat food from before - looks and smells disgusting
- Cat owner used to throw lots of food away; food waste
- Cat owner used to worry about cat (ie. about their health/weight/energy levels etc.)
- Cat owner has tried so many different cat foods, but cat doesn't enjoy OR enjoys for a bit then goes off it
Benefit talking points (since switching to Untamed)
- Cat loves the food - licks the bowl clean every time
- Cat's health has never been better - energy levels up, coat shinier, vet happier (etc.)
- Cat has lost weight
- Can tell the quality as soon as you open the can - looks and smells just like human-food
- (The food is made with human-grade ingredients & Untamed only use 100% whole meats and fish)
- Meal time is so easy now
- No more food waste - empty bowls every time
- Cat owner feels so much better feeding their cat/s a healthy, nutritious diet
- Cat owner didn't realise the difference a healthy diet could make for their cat/s
- It's great to finally find a cat food brand they can trust
- Cat & cat owner are happy and so glad they made the switch to Untamed
A cat owner who is happy to provide whitelisting permissions (30 days) for us to run a whitelisted version of your video from their account on Meta Ads.
(Whitelisting compensation is reflected in the total payout for this project)
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
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