This project requires a physical product
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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉

Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
Edit Address
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Project Summary

Project Name
Philip Kingsley Elasticizer September 2024 - UK
Brand
Philip Kingsley Products
Brand
Website
Compensation for this project
$125
Duration
Up to 15 seconds
Format
Physical product
Yes

The Brief

Description

We'd like a video showing how the Philip Kingsley Elasticizer instantly hydrates dry hair, adds shine and reduces frizz as a pre-shampoo treatment

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about
Main Concept
Script/Description of Scenes

Please create a script that is natural and authentic to you!! For visual guidelines please refer to the inspo links!

Hook: 

Start with something like "It's no surprise the Philip Kingsley Elasticizer has won multiple awards, it has been the perfect treatment for my dry and dehydrated hair"/ "There is a reason one Philip Kingsley Elasticizer is sold every 30 seconds." 

Content: 

Show before & after of hair. 

Show product and texture, show damp hair and applying the hair mask, explaining what it is and benefits such as:

Key Product Points:

  • Deep-conditioning, pre-shampoo mask
  • Instantly adds shine
  • Intensely hydrates dry hair
  • Banishes frizz and tangles

Explain to leave it for 20 minutes - the longer the better! Wash out the hair mask and show your after result!

To end: 

Include something along the lines of "This Philip Kingsley treatment is absolutely worth the hype!"

Don't forget to add a CTA at the end!

**Please Note: Do not use the free sample in the video that is sent with the package you receive.

Additional information

DO

  • Please film in natural bright light & bathroom setting
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
  • Don't show other brands in the background
  • Where possible, avoid brightly coloured backgrounds
  • Don't include the free sample in the content (this is for you to enjoy!)
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Philip Kingsley Products
Pronunciation
Social Media
Category
About

We adopt a hollistic approach to hair care, caring for your strands from the inside out. We consider all factors that can impact hair health, and our products cater to every hair texture. 

Brand Guidelines

Ouai, Kerastase, Davines, Briogeo, Coco&Eve, Olaplex, Living Proof

Tone of voice

Casual, yet premium.

Competitors/similar brands

Ouai, Kerastase, Davines, Briogeo, Coco&Eve, Olaplex, Living Proof

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
The final (edited) file version
All required formats

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