Corinne - Fussy's Ingredients
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Hey Corinne. We'd love for you to work on another brief for us; we feel like, for this brief, you'll have a trusting, authoritative voice as you talk through our ingredients. For this brief we've found that recently for our Ads talking about our ingredients have proven successful, we want to build on this more by creating videos showing our ingredients in a green screen behind you whillst you talk directly into the camera and explain the ingredients in our product. We want you to use a little mic as you talk to the camera. Please bring a lot of energy and creativity into this brief.
Note: If selected you will need to provide a script on how you'll film this/ what you plan on saying that needs to be signed off by Fussy.
Note: Please show the product within the first 5 seconds of the video as having this upfront performs well
Note: For the 9x16 (Portrait version). We will be using this dimension on TikTok, so please make sure overlays and key messages for the 9x16 version are not cut of by TikTok's UI or Ad caption space. Creators will need to consider the safety zones. See TikToks preview tool where you can see how it looks in situ (toggle to show in-feed ads) https://ads.tiktok.com/toolbox/preview/#/
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Once selected you will be given details on how to order your own case (if you need a fresh one)
You should already have product for filming
Hook 1 - "What are the ingredients in Fussy Natural Deodorant"
Open with the above statement as the opening hook. In the video please show your Fussy case as you green screen our ingredients behind you. Below are the ingredients we want you to mention in your video we've provided some information below too but use in your vernacular:
- Shea Butter: From the nut of the African Shea tree, used to moisturise your skin and is perfect for sensitive skin
- Tapioca: From the roots of the Cassava Plant, used to help absorb moisture and sweat
- Bicarbonate Soda: Found in every kitchen. Used to absorb moisture, keeping your underarms dry. It also kills odour causing bacteria
- Arrowroot: A natural absorbent and gentle for sensitive armpits
- Coconut Oil: Another emollient that helps moisturise your skin and allows it to glide on easily on your armpits
- Essential Oils: This is used to make our deodorants smell amazing and allows us to provide a range of great scents.
NOTE: For the script please provide what you will be saying, and please supply images of the ingredients you'll be showing in your green screen for us to review.
After you list the ingredients please showcase the Fussy case and Fussy refill and show how easy it is to refill. Please mention our 3x USPs (See below)
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
Must be able to green screen well and comfortable doing so. Also able to edit videos so it's social first.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Hook 2 - "What's NOT in Fussy Natural Deodorant"
Open with the following statement. In the video please show your Fussy case as you green screen the ingredients that ARE NOT in Fussy (i.e. all the nasty chemical ingredients in normal antipersperiant). Below are the bad ingredients we want you to talk about i.e. "you won't find this in any of Fussy's products":
- Aluminium Chlorohydrate (CHLORO-HYDRATE) - Blocks your sweat glands
- Propalene Glycole (PRO-PA-LENE GLY-COLE) - Commonly found in antifreeze and can cause irritation
- Citronellol (CITRO-NELL-OL) - Added fragrance that can cause skin irritation
- Parabens - Parabens are known as 'hormone-mimicking chemicals' which means that our body may treat parabens like hormones.
After you show the list of "bad" ingredients that are NOT in Fussy deodorant, explain how Fussy only has natural ingredients in our products. Please list some of them out (from hook 1)
NOTE: For the script please provide what you will be saying, and please supply images of the ingredients you'll be showing in your green screen for us to review.
After you list the ingredients please showcase the Fussy case and Fussy refill and show how easy it is to refill. Please mention our 3x USPs (See below)
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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