Jiffy on Demand - UGC Content
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Project Summary
The Brief
Functional presenter-led testimonial playing on everyday home maintenance pain points, showcasing how Jiffy was used for appliance repair and highlighting key USPs.
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Jiffy is a web and mobile platform that connects homeowners with service providers in real time, based on proximity and availability.
Concept: Functional presenter-led testimonial playing on everyday home maintenance pain points, showcasing how Jiffy was used for appliance repair and highlighting key USPs.
Script / Shotlist:
Hook [reliability]: “I don’t know who needs to hear this but I’ve finally found a reliable solution for when I need things fixed around the house.”
[Presenter talking to camera. Holding phone up to camera showing Jiffy homescreen.]
Hook [speed]: “I don’t know who else needs to hear this but I’ve just had my washer dryer fixed by a licensed professional within an hour of downloading this app!”
[Presenter talking to camera. Holding phone up to camera showing Jiffy homescreen.]
Hook [ease of use]: “I don’t know who needs to hear this but you need to stop wasting hours looking for repairmen every time something goes wrong in your home and download this app instead.”
[Presenter talking to camera. Holding phone up to camera showing Jiffy homescreen.]
“Last week our washer dryer broke and trying to find a decent repairman at the last minute was a nightmare! They were either way too expensive or impossible to get a hold of.”
[Showing broken utility. Presenter frustrated on the phone. Scrolling through pages of local contractors. Close ups of high prices. Shaking head and closing down the laptop.]
“But then I found Jiffy!”
[Presenter talking to camera. Holding up phone to camera showing Jiffy homescreen.]
“With Jiffy, finding a reliable, certified professional was ridiculously easy and fast!”
[Presenter talking to camera.]
“All I had to do was download the app, type in what I needed help with and Jiffy matched me with a local licensed technician in minutes.”
“All of the complicated stuff like communication, sending photos and pricing was taken care of in the app beforehand - so there were no awkward surprises!”
[Presenter talking to camera for an entire take. B-roll of app UI being matched with a pro, reading reviews, agreeing a quote and confirmation.]
“My Jiffy pro was over within the hour and what would have normally taken days to fix was done in an afternoon”.
[Presenter talking to camera for an entire take. Various b-roll shots of pro fixing the washer dryer. Time lapse of pro fixing the washer dryer, and before + after transformation]
“The best part is that you can search from over 30 different types of services.”
[Presenter talking to camera for an entire take. UI scrolling through different services on the app.]
CTA: Pick one of the following!
CTA [reliability]: “So next time you need something done right around your home. Jiffy it.”
[Presenter talking to camera. Pointing towards bottom of screen where UI textbox ready ‘download today’.]
CTA [speed]: “So next time you need something done around your home fast. Jiffy it.”
[Presenter talking to camera. Pointing towards bottom of screen where UI textbox ready ‘download today’.]
CTA [ease of use]: “So next time you need help around your home - don’t waste hours looking for unreliable contractors. Get the job done right the first time with Jiffy.”
[Presenter talking to camera. Pointing towards bottom of screen where UI textbox ready ‘download today’.]
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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