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Project Summary

Project Name
Color by Number Despicable Me
Brand
Wildlife
Brand
Website
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
No

The Brief

Description

We are launching a unique campaign to promote our game Color by Number in a way that feels 100% organic and seamlessly blends into the "For You" page of users. This campaign will leverage the upcoming release of Despicable Me 4, capitalizing on the excitement around the movie to create engaging and relatable content.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Color By Number is the ultimate pixel art coloring app designed for young women aged 15-30 (strong US presence) who love to color.

the app's features include its stress-relief benefits, free access, and customization options (import images features - you can import photos of your pet and paint it!)

:sparkles: Why play CbN? :sparkles:

Relaxation & Stress Relief: Color By Number is your go-to destination for relaxation. Say goodbye to stress and anxiety as you immerse yourself in a calming coloring experience.

Free & Customizable: Enjoy endless coloring fun with our app, with thousands of free images to color! Plus, import your own images, from adorable pet pics to breathtaking landscapes, and turn them into pixel art masterpieces.

https://play.google.com/store/apps/details?id=com.tfgco.apps.coloring.free.color.by.number&hl=en 

https://apps.apple.com/us/app/color-by-number-coloring-games/id1317978215 

Main Concept
Script/Description of Scenes

Please create a script that's authentic and natural to you! Remember to share ahead of filming :)

Key Campaign Elements:

  • Objective: Drive engagement and downloads of the Color by Number app by creating content that feels natural, fun, and relevant to the upcoming Despicable Me 4 movie.
  • Target Audience: Young girls up to 25 years old, who are fans of creative and relaxing mobile games and are excited about Despicable Me 4.

Content Guidelines:

  • Theme Integration:
  • Incorporate elements from Despicable Me 4, such as popular characters (Minions, Gru, etc.), themes, trends, etc.
  • You can, if you want, to showcase Color by Number images featuring Despicable Me.
  • Organic Feel:
  • Create content that feels like a natural part of your feed. Share your genuine excitement for both the game and the movie.
  • Use storytelling to connect with our audience.

Some references of what a "organic content" should look like:

Key Messages:

  • Highlight the relaxing and creative aspects of Color by Number.
  • Emphasize the excitement around Despicable Me 4 and how the game connects to it.
  • Encourage followers to join in the fun and share their favorite pics (optional).
  • Final Tips:
  • Be authentic and have fun with the content.
  • Make sure the promotion feels like a natural extension of the usual posts on the audience's 'For You'.
Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Wildlife
Pronunciation
Social Media
Category
Apps
About

Wildlife Studios is one of the largest mobile gaming companies in the world.

Founded in Brazil in 2011, our company has grown to become a truly global organization. Our offices are located in the United States, Brazil, Argentina, Ireland and Israel – and we’re still expanding. Today, our portfolio of over 60 games engages billions of players around the world.

Here, we create games that stand the test of time. Games that will excite, intrigue, and engage you for years to come!

Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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July 30, 2024
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Submitted on:
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