TRIP product launch 🎉✨
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We’re super excited about our new top secret product launch happening on 24th April.
We’ll be launching our new ‘Mindful Blend’ range of drinks with viral ingredients everyone’s talking about - Magnesium, Lion’s Mane and Ashwagandha.
The new range does not contain CBD and instead we’ve innovated with alternative widely popular, natural botanicals; Magnesium for balance, Lion’s Mane for clarity and Ashwagandha for calm. Every drop has been crafted for calm.
The Mindful Blend drinks come in two exclusive flavours, our most loved Orange Rosemary and brand new Cucumber Mint. Available in single flavour or mixed packs, these deliciously refreshing, lightly sparkling drinks are vegan, gluten-free and made in the UK in 100% recyclable cans.
TIP: Share a concept idea or how you'd make it authentic to you!
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We'd like a short video showcasing how much you love TRIP in your facial expressions and reaction to the thirst quenching drink. TRIP helps you find calm in the ever day chaos so think relaxing thoughts and enjoy.
Our drinks are all
- Refreshing
- Lightly sparkling
- Delicious and Great Taste award winning
- Low in cals
- Og added sugar
Create a script/concept that is authentic and natural to you!!
Remember to start with a hook, address problem/solution, and end with a CTA. Should feel organic and natural like talking to a friend!
Product to mention : Mindful Blend Drinks
Suggested Copy Overlay/Voice Over:
Try TRIP with the viral ingredients you didn't even know you needed, like Magnesium and Lions Mane
You have to try TRIP’s new Mindful Blend drinks range
Packed full of powerful natural botanicals to help you relax – including viral ingredients like Magnesium for balance, Lion’s Mane for clarity and Ashwagandha for calm
They come in 2 deliciously refreshing flavours: Blood orange rosemary and Cucumber Mint
AND they have no added sugar and less than 27 cals a can
Cheers to that!
Please remember not to mention CBD in the ad (even though it’s not an ingredient in this range).
Also with this drink don’t worry about covering any area of the can. We can show the logo that includes Mindful Blend which is exciting.
Please keep the copy roughly in the middle so that it doesn't get cropped out when it goes to a 1x1 size
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Heya, we're TRIP - created to share calm in the everyday chaos.
TRIP is Europe's leading CBD brand. We craft next-generation wellness products to power your lifestyle and care for your mental health. Our CBD drinks and oils are functional products that deliver calm & look, taste and feel exceptional, having won multiple Great Taste and Product of the Year awards.
We’re building a community to help people find their calm, harnessing the power of plants – happy days.
We're big fans of Glossier, Refy, Suri, AG1, Free Soul, and Wild Nutrition.
HUMAN AND RELATABLE
We use words that are understandable and relatable, not heavily scientific or confusing. ‘Nature’s botanicals for your body’ ‘Lightly sparkling’
POSITIVE AND UPLIFTING
We stay gently upbeat and create a sense of optimism for our community. We end sentences with positive sentiments. ‘It’s gluten-free, palm-oil free, vegan and made in the UK - Happy Days’
CASUAL AND CALMING
Our voice is rooted in helping people find calm. ‘Stress-free sipping’ ‘Go with the slow’ ‘Be kind to your mind - cheers to the weekend’ ‘Canned calm’
We balance informality and integrity to create a sense of trust and care in our community. We avoid slang but love emojis. The ones we use most frequently are and sometimes
We're big fans of Glossier, Refy, Suri, AG1, Free Soul, and Wild Nutrition.
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