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Project Summary

Project Name
Thriva+ Guesswork
Brand
Thriva
Brand
Website
Compensation for this project
$120
Duration
30-60 seconds
Format
Physical product
No

The Brief

Description

We'd like a real-feeling face to camera testimonial of our new Thriva+ health membership product (which isn't yet launched)

Man, late 30s/40s, face to camera at home with a nice background. Nicely dressed but not overly smart - fairly premium feel.

Fast cuts between lines. Instagram style captions - not too small

Vertical video also needs to work when cropped to 4x5 (leave safe space for captions etc.)

# Variations
3
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

Thriva+ is Thriva’s (pronounced Thry-va, not Three-va) new membership offering aimed at longer-term health understanding & optimisation. Thriva+ membership gives users access to home blood tests with GP reporting, in-app health plans, access to specialist consultations, and exclusive app features like forecasted results.https://thriva.co

Main Concept
Script/Description of Scenes

"I've been using something that's totally changed how I view my health."“It’s called Thriva+. It’s a new membership where you get ongoing support for your health based on actual data from your body. There's no guesswork any more!”“It all starts with one of three home blood tests.”“There’s a general health checkup, if you want an overview.”“There’s a nutrition one, to check your vitamins & nutrients.”“And there’s a cholesterol specific one – which is the one I went for.”"I got the results back with commentary from a GP in about 2 days after posting it"“My cholesterol was pretty high so I’ve just had my first consultation with a Thriva+ nutritionist to make a plan for getting it down.""I can check in with another blood test and consultation a bit further down the line, or branch out to test other aspects of my health. You also get loads of personalised lifestyle recommendations and curated health content. And that’s all covered in the membership cost.”"I feel so much more informed and in control of my health now. Go check it out!"

Additional information

Man, late 30s/40s, face to camera at home with a nice background. Nicely dressed but not overly smart - fairly premium feel.

Fast cuts between lines. Instagram style captions - not too small

Vertical video also needs to work when cropped to 4x5 (leave safe space for captions etc.)

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Thriva
Pronunciation
Social Media
Category
Health/Wellness
About

Our mission is to help you live healthier for longer. 

It’s estimated that over 20% of our lives will be spent in poor health — diseases we can prevent are the main cause of this. But in a space overrun with misinformation and fads, it can be hard to know where to start. We want to take the guesswork out of managing your health.

With regular health checks, you can understand what’s happening inside your body, the impact your lifestyle is having, and what you can do to feel your best.

Brand Guidelines

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Tone of voice

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Competitors/similar brands
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Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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