Organic UGC for Pooch & Mutt - Peanut Butter Dental Sticks
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd love for you to get creative and create organic-style UGC for a chance to be featured on Pooch & Mutt's social media! You are invited to create at least 1 video featuring the product and your dog, addressing the relevant pain points and positioning the gifted product as the solution.
This brief contains relevant information about the product, as well as Pooch & Mutt's typical brand guidelines.
You're welcome to create and submit as many videos as you'd like, and Pooch & Mutt may purchase as many as they'd like!
Please upload to Twirl by February 16, 2024.
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**Peanut Butter Dental Sticks:** Suitable for dogs over 6 months old - Vegan product, great for dogs with chicken or protein allergies
Please check out the website listing for full product highlights.
Please create a script that is authentic and natural to you!! You may also come up with a concept that has no voiceover, if so, please ensure there are text call-outs to still narrate the video.
We encourage you to hop on current trends, be creative, or simply create a video that sounds like a genuine customer review. As you have time to work on this, you may also choose to observe any differences in your dog over the course of 2 weeks.
Remember, authenticity is key! Be yourself :)
‘Traditional’ (yet effective) UGC Story-lines
- Benefits -> Problem or Opportunity -> Solution
- What -> So What -> Now What
- Past -> Present -> Future
Objective: Increase brand awareness, engagement, and sales of the product.
Messaging: The campaign should highlight the fun, playful nature of the brand while also emphasising the product's unique, healthy ingredients.
Talk about the particular problem / reason for your doing being on the food (dry/itchy skin, allergies, dull coat etc). The video could include you showing your dogs coat before (itchy, flaky, dull) and now (glossy, healthy), eating the delicious food, grooming the dog, playing with the dog.
The Peanut Butter Dental Sticks should be clearly visible and central to the content. Highlight some of the product's benefits (see link in Product section) through visual or verbal cues in a natural, non-salesy manner.
Tone and Style: Fun, informative, engaging, and authentic. The content should show real dogs and their owners enjoying the product in a light-hearted and amusing way.
Duration: The length of the video is also up to you - it can be up to 15 seconds for trend style content, 15-30 seconds, or 30-45 seconds.
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We know that a healthy mind is just as important as a healthy body. But should that thinking be limited to humans?
We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour, paw in paw with their physical health.
Guidelines: Always use Pooch & Mutt, not Pooch and Mutt. Make sure no competitors are visible in content (any other dog food, treats or supplements brands).
In the past our customers love fun, creative and engaging content. We want our reviews to tell a real story, and to be trustworthy as we believe our brand really does delivers incredible results and dogs love it!
Target Demographic
Dog owners who believe that they should give as much care and attention to their pets health as their own. Our strategic target customer is defined by their mindset and attitudes rather than life stage or demographics, but characteristics to note are:
More likely to be female
Likely to be financially assured
More likely to be urban rather than rural
Mix of ages but tendency to be +25 and upwards
Mix of with or without family
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
UGC to be fun and humerous. We are a young fun brand with a lot of knowledge to share. We love playing with our bright brand colours and being playful with our content.
Butternut Box, Tails.com, Lily's Kitchen, Pure Pet Food, Forthglade Complete
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.