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Project Summary

Project Name
ROCCABOX Spring Fling Beauty Box Video
Brand
ROCCABOX
Brand
Website
Compensation for this project
$125
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

We would like an unboxing video which shows our March 'Spring Fling box. The focus will be on the products and how to use them, what they look like and feel on skin (not just showing products in the box) but also using them. 

The creator will need to be comfortable on filming POV/face to camera, dressing room MUA style. 

Our box is described as below: 

Step into Spring with a selection of products that will transform your skin and beauty routines.

ideally need turnaround by feb 27!

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

We're a beauty box with new edits each month.

Main Concept
Script/Description of Scenes

The box includes 5 products that need to be shown in the whole video, using swatches textures and on the face or body. Please see below full list and brief: 

 

Inclusev Cosmetics - Powdered Face Wash

- Show how the product turns from powder to a foaming wash

- Voiceover - focus on how innovative this product is 

 

Grounded - Almond Coffee Scrub 

- Show the scrub on skin 

- Voiceover - talk about how good it smells and how your skin feels after

 

Dr Botanicals - Hemp Bio Vitality Nutrition Oil 

- Show the pipette coming out of the box, showing drops on skin and how it leaves your skin glowing 

- Voiceover, noting the ingredients and benefits 

 

Grande Cosmetics - GrandePOP Plumping Liquid Blush, in shades Mauviscle or Sweet Peach  

- Showing both colour options and how they look on the cheeks, perfect for Spring makeup looks 

- Voiceover - noting that a customer will either get Mauviscle or Sweet Peach, talking about the product benefits 

 

Deo Doc - Intimate Wipes, in Fresh Coconut  

- Unboxing the box / popping one into handbag 

- Talk about them being perfect for freshening up on the go, pH-balanced, hypoallergenic and dermatologically-tested 

  

End shot, showing the whole box (5 products in pink box, only 1 blusher) 

Voiceover - talking about beauty discovery and saving. 

 

CTA: Box worth £72. Shop from £13 per month, and you can also buy the box for £20 as a one-off purchase if you don’t want to have a ROCCABOX membership.

 

In preferred order (so it flows into a GRWM style): https://docs.google.com/document/d/1ZVKux408scv-RgDp4_LkNNQYOPZ2Jao3bLPg9NqJU1o/edit?usp=sharing 

Additional information

We're really looking to work with a creator with a dark skin tone.

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.

SUBMITTING FORMATS

  • for your first submission, please deliver the 9x16 format with and without captions
  • After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
ROCCABOX
Pronunciation
ROCCA-BOX
Social Media
Category
Beauty/Cosmetics
About

ROCCABOX is an online beauty discovery destination. We provide monthly beauty boxes to customers and help them get access cult, rising and new beauty brands.

Brand Guidelines

Free Soul (not a main competitor, but love their influencer content)

GLOSSYBOX 

Sheer Luxe

Tone of voice

We want to be the beauty authority but are also fun and friendly with a best friend vibe. We want to be approachable in the beauty community. 

Competitors/similar brands

Free Soul (not a main competitor, but love their influencer content)

GLOSSYBOX 

Sheer Luxe

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
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