Menopausal Haircare Routine
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would love for you to show your whole hair care journey for thicker & stronger hair during the menopause from washing and rinsing your hair to brushing it out, drying it and styling it.
At each stage, note how the product has helped your hair growth. When washing, mention how you see less hair in the drain when washing and brushing after using the Plantur 39 Shampoo and Leave-In Tonic for a couple of months. Also mention how this hair care routine has left your hair feeling stronger and thicker, so you have one less thing to worry about during the menopause
Show how you apply the Leave-In Tonic at night or on the days you don’t wash your hair
Ensure your tone is excited and enthusiastic with fast-paced transitions through each step / point. Make sure to highlight the product ingredients and the benefits they have to your hair.
KEY MESSAGE: PLANTUR 39 Shampoo & Leave-In Tonic for thicker & stronger hair during the menopause
Video/Content Style: Please talk into the camera, explaining and introducing the product and why you love using it, Proceed to show your hair care routine with Plantur 39. First, washing your hair with Plantur 39 Shampoo, then on the days you don't wash your hair, apply the Leave-in Tonic directly on the roots, massage in, don't rinse out. When you are not talking directly into the camera, please use a high quality voice-over. Showcase the products at the end with CTA.
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Plantur 39 Phyto-Caffeine-Shampoo For fine, brittle hair
- Prevents hair loss and hair thinning, especially during the menopause
- The Phyto-Caffeine Complex activates and strengthens the hair roots during washing
- Zinc and niacin support healthy hair growth
- Promotes healthy hair growth
- Application: Leave in for 2 minutes before rinsing out.
Amazon Link: https://www.amazon.co.uk/Plantur-Shampoo-Conditioner-Fine-Brittle/dp/B0132VDHWQ?th=1
Plantur 39 Website Link: https://www.plantur39.com/en-gb/shampoos-tonic-co/phyto-caffeine-shampoo-fine-brittle-hair
Plantur 39 Phyto-Caffeine-Tonic
- Provides the hair roots with a daily dose of caffeine for the days you don't wash your hair
- Similiar to the Shampoo, also contains caffeine to prevent menopausal hair loss and hair thinning
- Activates directly at the hair root to strengthen and nourish hair therefore improving hair growth
- Application: Apply directly to the scalp parting by parting with the dosing tip and massage in evenly. Allow to dry briefly. Do not rinse out. Leave-in Tonic does not make your hair greasy so you can style as usual.
Amazon Link: https://www.amazon.co.uk/dp/B087R94JZ6?ref=emcsm5i_n
Website Link: https://www.plantur39.com/en-gb/shampoos-tonic-co/phyto-caffeine-tonic
Start with a strong hook - Please use any of the following hooks:
POSITIVE:
- This is my holy grail to thicker and stronger hair in the menopause!
- Say goodbye to fine and brittle hair in the menopause!
- Ok, If you want thicker and stronger hair in the menopause, Stop scrolling!
NEGATIVE:
- Why is nobody talking about this shampoo for menopausal hair loss?
- Nobody told me i would lose my hair during the menopause!
- I was so upset when my hair started falling ou
- Follow on with a short story intro explaining how you felt after starting to lose your hair and how Plantur 39 has helped, here are some examples:
Hook: This is my holy grail to thicker and stronger hair in the menopause! Short story intro: After seeing more and more hair on the brush I did my research and found Plantur 39! Within 3 months i can already feel my hair is thicker and stronger.
Hook: I was so upset when my hair started falling out. Short story intro: But then i got recommended Plantur 39, it's been a game-changer for my hair, especially during the menopause.
Followed by scenes like:
-Please film in your bathroom with good lighting. Bring in your own creative and authentic style to the video.
-Film a short intro of you explaining the product talking directly into the camera, explaining and introducing the product and why you love using it. Please make sure to include 2-3 claims for each product.
-Proceed to film your hair care routine with the Plantur 39 Phyto-Caffeine Shampoo and Leave-in Tonic. First washing your hair with the Shampoo, then on the days you don't wash your hair, apply the Leave-in Tonic on the roots, massage in, don't rinse out for a daily dose of caffeine.
-Before applying the products, please show the bottle and the texture of it on your palm/hand/back of hand (gently squeezing the bottle to get the liquid out)
-Then when showing your hair care routine, make sure you are using a high quality voiceover to talk about the benefits and important claims of the product:
Shampoo Claims: (please create a script that is natural and authentic to you!)
-Plantur 39 supports women in their menopause journey.
-For thicker and stronger hair during the menopause.
-Plantur 39 Shampoo contains caffeine that prevents hair loss during the menopause. Leave in for 2 minutes before rinsing out.
-Prevents hair loss and hair thinning, especially during the menopause
-The Phyto-Caffeine Complex activates and strengthens the hair roots during washing
-Zinc and niacin support healthy hair growth
-Promotes healthy hair growth
-Application: Leave in for 2 minutes before rinsing out.
Leave-in Tonic Claims: (please create a script that is natural and authentic to you!)
- For best results, give your hair a daily dose of caffeine. Also use the Plantur 39 Leave-In Tonic for an additional boost of caffeine on the days you don’t wash your hair. To give your hair roots 24 hours of energy to promote hair growth.
- Provides the hair roots with a daily dose of caffeine for the days you don't wash your hair
- Daily dose of caffeine for thicker hair during the menopause
- Don’t let your hair go a day without caffeine
- Similar to the Shampoo, also contains caffeine to prevent menopausal hair loss and hair thinning
- Activates directly at the hair root to strengthen and nourish hair therefore improving hair growth
- Explain and show how to use: apply directly to the scalp parting by parting, massage in and don‘t rinse out. Style as usual. Doesn’t make your hair greasy
Proceed to film final part of video, talk directly into the camera, showcasing the shine and volume of your hair after using Plantur 39, making sure to show the products to the camera and then say CTA:
CTA Ideas:
-Try Plantur 39 now and thank me later
-Don't miss out, Shop Plantur 39 now in all major retailers and on Amazon
-Plantur 39 has saved my hair, and I'm sure it's going to help you too! Try it now!
-There's enough to worry about in the menopause, you don't have to worry about your hair. Try Plantur 39 now!
-Plantur 39 is selling out fast! Get your bottle now!
-It does what it says on the tin. I finally found a Shampoo that works for my hair. Try it for yourself!
Video/Content Style: Please talk into the camera, explaining and introducing the product and why you love using it, Proceed to show your hair care routine with Plantur 39. First, washing your hair with Plantur 39 Shampoo, then on the days you don't wash your hair, apply the Leave-in Tonic directly on the roots, massage in, don't rinse out. When you are not talking directly into the camera, please use a high quality voice-over. Showcase the products at the end with CTA.
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Dr. Wolff is a family-owned business based in Bielefeld, Germany with over 800 employees. As a mid-sized company, we are market leaders in our niche and compete with the big corporations globally in the areas of cosmetics, beauty, and pharmaceuticals. For this, we have to be different – really different. We dare to tackle taboo topics that no one else dares to talk about. Whether it is hair loss, menopause, vaginal dryness, dry skin or cavities. We are the problem solvers from Germany and are now active in over 60 countries.
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