Soothing Relief Skin Rescue Kit
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We'd like an ASMR video (squeezing product, swatching onto hands, etc) whispering into the microphone & featuring our new trial kit to help with skin's sensitive moments.
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https://ernolaszlo.com/products/soothing-relief-skin-rescue-kit
Start with: How to soothe sensitive skin (whisper into microphone) -> try the Erno Laszlo Soothing Relief Skin Kit!
BODY:
As you move through the key ASMR moments for each product, please include 1-2 words that describee the sensation/texture. For example, for VTM Cream to foam cleanser, please squeeze a bit of the product onto your dry hand, then apply water onto the product to show it's transformation to foam, and whisper into microphone "frothy & foamy"
- Emulsion - Swatch/pumping onto hand
- VTM Mask -> please mix & capture the sound of the mixing in our bowl
- Cream to foam - guidance above
- Soothing relief lotion - gulpy sound when dispersing product out of container
End with a CTA!
• Film in a good lighting setting without a clustered, messy background (bathroom, bedroom, outdoors, etc.).
• Please use VO and do not speak directly to camera.
• Nails should be clean/simple, no distracting designs and preferably no neon colors.
• Please don’t apply any noticeable filters; if filter is applied, please save a copy that is clean
• Please don’t show any other brands
• Avoid claims like “this is good for my sensitive skin” or “this helps my acne/breakouts/pimples” - if looking for more talking points please visit website
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For almost 100 years, Erno Laszlo has been synonymous with science-backed, ritual-focused skincare, pioneering bespoke solutions rooted in research and proven ingredients, while also addressing the essential connection between skin health and mental well-being.
The legacy of Erno Laszlo began with the groundbreaking discoveries of our founder and his personalized approach to skincare. After receiving his diploma from the Royal Hungarian Elizabeth University of Medical Science, Dr. Laszlo pioneered an innovative skincare philosophy: “observe and listen.” He asked patients about their unique routines and behaviors, then worked to create research-based, efficacious formulations designed for them.
In 1927, the doctor opened the Erno Laszlo Institute for Scientific Cosmetology in Budapest, complete with a lab for developing custom treatments. Dr. Laszlo’s advanced formulas and mindful rituals became essential, lifelong practices for both European royalty and Hollywood icons. A man of innovation, he was the first to introduce the idea of a skincare ritual, double cleansing, pH-balancing skincare, no-makeup makeup, personalized solutions, and more.
Now as then, the Individual is at the center of our practices as our formulas work to address the needs of both skin and lifestyle. After nearly a century of exceptional advancements in the science of skin, we at Erno Laszlo continue to celebrate results-driven formulas, clinical efficacy, and the confidence that comes with skin wellness.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader
WHEN ADDRESSING OUR CUSTOMERS, WE USE LANGUAGE THAT IS ENGAGING, SELF-ASSURED, AND ASPIRATIONAL.
WE TALK “TO” PEOPLE, NOT “AT” PEOPLE. WE TALK AS IF TO AN INDIVIDUAL, NOT A CROWD.
Dr. Barbara Sturm, Skinceuticals, Helena Rubenstein, Augustine Bader
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