ZOE - I’ve been seeing these ads all over my social media
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Creator reacting to another video / footage via green screen. talking about problems with health problems (menopause, joint pains, low energy and gut health problems) and discovering that ZOE can help with that.
We will mainly need it spoken direct to camera and we will add the green screen ourselves!
The only B-roll we'll need is to illustrate the health issues: not feeling good, tummy feeling too big, tummy pain/discomfort, holding joints to illustrate joint pains, etc.
We need someone with lots of enthusiasm in their voice and speaking authentically!
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Hook: "I’ve been seeing these ads all over my social media. I was a bit hesitant at first, but I finally decided to give it a go!"
[Please point up as you say ‘these ads’. We'll use the green screen effect, so footage of the creator speaking to the camera will be added to other footage of the ads in the background]
Problem: “I’ve been struggling with menopause, joint pains, low energy and gut health problems for years. Luckily, ZOE is supposed to help with that.”
[please provide B-roll footage, separately, to illustrate these issues: feeling miserable, tummy feeling bigger, tummy pain/discomfort, holding joints to illustrate joint pains]
Features:
“So I did their at-home tests, and it turns out that I had a low microbiome diversity and poor blood sugar responses. I was eating completely the wrong foods for my body, which is why I wasn’t feeling good. Now that I’m following ZOE’s advice and eating the right foods for my unique body, I feel so much better. This has been life changing for me!”
[just speak to the camera for this bit - we will add more footage in the back and use a green screen effect again. Also, it doesn't havea to be all in one take! We can stitch different takes together.]
CTA:
“All I did was a simple online quiz to get started. Take the quiz today!”
[just speak to the camera for this bit - we will add more footage in the back and use a green screen effect again]
This will be shown on Facebook and Instragram.
Stay true to your tone - As long as speech is clear, tone of voice can vary.
Keep it engaging - Edit dynamically, make sure the viewer doesn’t get bored.
Be yourself - authenticity sells, pretend you’re speaking to a friend on facetime.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
SUBMITTING FORMATS
- for your first submission, please deliver the 9x16 format with and without captions
- After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!
Alternative Hook: “This is supposed to be the future of healthy eating. I’ve been seeing these ads everywhere on social media, so I thought I’d invest in my health and give it a go!"
[point finger up at the beginning when saying ‘this’]
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ZOE is on a mission to improve the health of millions. At-home tests, personalised food scores, and advice from our experts in science and nutrition. ZOE is one of a kind – just like you.
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