TRIP's Classic Drinks Range
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
TRIP have risen to fame as the CBD drink in the UK, and we want to keep spreading the word about our amazing products to introduce more new customers to the brand. Our drinks are deliciously refreshing, lightly sparkling and infused with natural adaptogens to help you unwind into your best self. On our website you can select from 4 different CBD flavours, all with unique tastes.
Our drinks are loved by thousands, with multiple Great Taste Awards, and over 6,000 5 star reviews. They're low in sugar, have less than 24 cals a can, and are gluten-free, palm-oil free and vegan.
Customers love having a TRIP in the evening as a healthier alternative to a glass of wine, that still helps you unwind and relax.
We want you to create a 20 second video about the product, with a strong thumb stopping hook, a good description, and a compelling CTA at the end. The big caveat is that we can't mention CBD or THC on Meta ads, so we have to talk around the fact that it's a CBD drink, calling it TRIP drinks instead. I've attached video inspiration below of how we've done this in the past. Note that when showing close ups of the can, keep a finger over the CBD part of the description.
The video should feel calming and aspirational, like the TRIP brand. We like backgrounds and sets to be aesthetically pleasing.
TIP: Share how you'd make it authentic to you!
.svg)
.svg)
These are the drinks we want to showcase: https://drink-trip.com/products/mixed-pack
We'd love you to showcase the collection of flavours so that customers can see the variety and different colours in the shots. There's no need to call out all the flavours individually, it's more of a visual aid.
Please note that new customers get 20% off so good to include this in a call to action.
Please see below for several different options to use/take inspiration from for your video (please do add the 20% off for new customers to the CTA where appropriate):
[1]
Stop scrolling, start sipping.
Did you know that TRIP Drinks are alcohol-free, low sugar and low calorie?
They’re infused with natural adaptogens and botanicals,
so you can unwind naturally, with zero hangxiety and zero regrets.
Ready to relax? Try TRIP for yourself today.
[2]
If you get to 5pm and reach for the wine, you have to try TRIP.
Infused with natural adaptogens, TRIP Drinks help you unwind naturally.
As well as being alcohol-free, they’re low calorie AND low sugar – the end of super-sweet alcohol alternatives.
Splash over ice…
Add a slice…
And find a new way to relax.
It’s happy hour, every hour.
[3]
Over alcohol?
Meet TRIP.
Lightly sparkling and deliciously refreshing, TRIP Drinks are infused with natural adaptogens to help you unwind.
All the calm you’d get from a glass of wine,
with zero-percent hangxiety and zero regrets.
Try them for yourself.
[4]
This is love at first sip.
Lightly sparkling and totally refreshing,
TRIP Drinks are infused with natural adaptogens to help you unwind.
You can drink them at any time of day
Or night
For a little taste of calm in a can.
Have you found your favourite yet?
Please remember not to mention CBD in the ad.
Please keep the copy roughly in the middle so that it doesn't get cropped out when it goes to a 1x1 size
DO:
- Please film in natural bright light
- Make sure the product is featured as much as poss throughout, and crucially in the first 3 seconds
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T:
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
.svg)
Heya, we're TRIP - created to share calm in the everyday chaos.
TRIP is Europe's leading CBD brand. We craft next-generation wellness products to power your lifestyle and care for your mental health. Our CBD drinks and oils are functional products that deliver calm & look, taste and feel exceptional, having won multiple Great Taste and Product of the Year awards.
We’re building a community to help people find their calm, harnessing the power of plants – happy days.
We're big fans of Glossier, Refy, Suri, AG1, Free Soul, and Wild Nutrition.
HUMAN AND RELATABLE
We use words that are understandable and relatable, not heavily scientific or confusing. ‘Nature’s botanicals for your body’ ‘Lightly sparkling’
POSITIVE AND UPLIFTING
We stay gently upbeat and create a sense of optimism for our community. We end sentences with positive sentiments. ‘It’s gluten-free, palm-oil free, vegan and made in the UK - Happy Days’
CASUAL AND CALMING
Our voice is rooted in helping people find calm. ‘Stress-free sipping’ ‘Go with the slow’ ‘Be kind to your mind - cheers to the weekend’ ‘Canned calm’
We balance informality and integrity to create a sense of trust and care in our community. We avoid slang but love emojis. The ones we use most frequently are and sometimes
We're big fans of Glossier, Refy, Suri, AG1, Free Soul, and Wild Nutrition.
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.