3 Reasons Why I Use Embryolisse Lait-Crème Concentré
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Objective:
Create a compelling user-generated content (UGC) video that highlights three key reasons why the content creator incorporates Embryolisse Lait-Crème Concentré into their skincare routine, showcasing its effectiveness and versatility.
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Lait- Crème Concentré:
Description:
• Best seller since 1950. The ideal moisturizing care in all circumstances
• Make-up base to moisturize and protect, beauty mask and even cleanser and make-up remover. It is also a soothing after-sun product and aftershave care. As a result: the skin is suppler, more elastic, smoother, plumper, and very soft.
Key Features:
• Multi-purpose: It’s a 6-in-1 product.
• Versatile: Suitable for all skin types, including sensitive skin
• Nourishing: Enriched with shea butter, aloe vera and other natural ingredients to soothe and replenish the skin
Benefits:
• Hydrates and softens the skin, leaving it smooth and supple.
• Creates a smooth canvas for makeup application, extending its wear and enhancing its appearance.
• Gently removes makeup and impurities without stripping the skin's natural moisture barrier.
Key Messages:
• Communicate the unique benefits and features of Embryolisse Lait-Crème Concentré through the lens of personal experience and preference.
• Highlight the product's versatility, effectiveness, and compatibility with different skin types and concerns.
• Provide valuable insights and recommendations that resonate with viewers and inspire them to explore Lait-Crème Concentré for their own skincare needs.
Content Guidelines:
Introduction:
Start with a brief introduction, setting the stage for the UGC video and introducing the concept of sharing three reasons for using Embryolisse Lait-Crème Concentré.
Capture viewers' attention and generate curiosity about the unique benefits of the product.
Reason #1: Versatility:
• Introduce the first reason for using Lait-Crème Concentré, emphasizing its versatility as a multi-functional skincare product.
• Showcase how the product can be used as a moisturizer, primer, makeup remover, or intensive mask, catering to various skincare needs and preferences.
Reason #2: Nourishment:
• Highlight the second reason for using Lait-Crème Concentré, focusing on its nourishing and hydrating properties.
• Discuss how the product deeply moisturizes the skin, leaving it feeling soft, smooth, and revitalized, even in harsh or dry conditions.
Reason #3: Compatibility:
• Introduce the third reason for using Lait-Crème Concentré, highlighting its compatibility with different skin types and concerns.
• Discuss how the product is suitable for sensitive, dry, or combination skin, and how it addresses common skincare issues such as dryness, dullness, or uneven texture.
Personal Testimonial:
• Include a personal testimonial from the content creator, sharing their own experiences and insights regarding the effectiveness and enjoyment of using Lait-Crème Concentré.
• Provide anecdotes or specific examples that illustrate the product's impact on the content creator's skin and skincare routine.
Visual Demonstration:
• Incorporate visual demonstrations of Lait-Crème Concentré being applied to the skin, showcasing its texture, application, and absorption.
• Use close-up shots and overlays to highlight key features and benefits of the product during the demonstration.
Call to Action:
• Encourage viewers to explore Embryolisse Lait-Crème Concentré and discover its benefits for themselves.
• Prompt viewers to learn more about the product on Embryolisse's website or social media channels, where they can find additional information and resources.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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CELEBRATING BEAUTY THE FRENCH WAY: CHIC, EASY, NATURAL, PROVIDING HIGH TOLERANCE AND EFFICACY TO ALL SKIN TYPES
Ever since Embryolisse was created by a dermatologist in 1950, it has demonstrated a unique savoir-faire in minimalist formulation based on the knowledge of the skin’s essential needs: hydration, nutrition and protection.
Embryolisse is a family-run laboratory that designs and manufactures all its products in France, with a rigorous selection of the best natural active ingredients, in eco-designed packaging (historical choice of aluminum, infinitely recyclable).
With its multi-functional products, Embryolisse has always simplified beauty to make it more effective, practical and accessible with a comprehensive selection of products, from skincare to beauty with its Artist Secret range.
Today, the performance and reliability of our products are universally acclaimed by pharmacists and make-up artists all around the world.
Caudalie, Avene, Nuxe, Cerave, Dermatologica
Casual
Caudalie, Avene, Nuxe, Cerave, Dermatologica
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