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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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Project Summary

Project Name
Delhicious - Moisture Balm
Brand
Campfire
Brand
Delhicious
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

Deliverables: 1x Video (20-30s)

Title: “Finally trying out this viral Indian moisturiser”

We’d love you to create a piece of content which enthusiastically promotes the Original Migh-Tea Moisture Body Balm by Dehlicious Body. 

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

MIGH-TEA MOISTURE BODY BALM - ORIGINAL

RRP £13.95

Thirs-tea skin? Our award-winning Original Migh-tea Moisture Balm is a solid, vegan moisturiser and the mother of all balms. Delivers instant intense moisture and long-term relief for dry, dehydrated skin. Fast-absorbing, deeply nourishing and can be used on the face as well as the body. Caffeine from our signature Indian Black Assam Tea contains anti-inflammatory properties to reduce redness and soothe skin from within. 

Easy to apply (thanks to an eco-friendly push up tube) and melts into your skin leaving you buttery soft and smooth all over after just one use. 

How to use:

Step 1: Push up balm from the base of the tube

Step 2: Hold against skin to warm up for 2-3 seconds and glide on to any dry areas

Step 3: Tap the balm gently on a surface to bring it back down

Main Concept
Script/Description of Scenes

We’d love you to create a piece of content which enthusiastically promotes the Original Migh-Tea Moisture Body Balm by Dehlicious Body. 

Title: “Finally trying out this viral Indian moisturiser”

Opening:

Please show the product in beautiful, natural light, with an aesthetic/plain background. 

Main Body:

The main body of your content should see you demonstrating the Original Migh-Tea Moisture Body Balm product in natural light, pushing up the product, then applying on the back of your hand, elbows, lips etc, introducing it as a saviour for dry skin and hydration. 

We want you to really emphasise the benefits of Indian Ayurvedic natural remedies that have been used for centuries to treat skin and hair issues and finally the world is catching on!

Using text overlay and/ or voiceover, please highlight and reference:

  • Viral on TikTok
  • Affordability
  • Benefits of the unique Indian skincare ingredients (see product info below)
  • 100’s of 5 star website reviews of satisfied customers

Additional information

Useful Information

  • Key Objectives: Brand/product awareness, increase engagement, traffic and purchase consideration
  • Sound: Please use music from the commercial library only. To access the commercial library on TikTok, please visit ‘music’ -> select ‘sounds’ on the top bar -> select ‘commercial sounds’
  • Please do not use any misleading filters that will alter the appearance of the product
  • Please film in a well-lit area with a clutter-free background
  • Please ensure content is high-quality and does not include TikTok Watermark
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Campfire
Pronunciation
Website
Social Media
Category
About
Brand Guidelines
Tone of voice
Competitors/similar brands
Details on brand
Name
Delhicious
Social Media
Category
Beauty/Cosmetics
About
Husband and wife Zak and Zara were expecting a little one, but during this time, Zara began to experience intensely dry, painful and problematic skin. Wanting to find a natural solution, she recalled all the times her own mother used their South-Asian heritage to find a solution to any skin or hair issue. They formulated a product using unique Indian ingredients which transformed her skin. Zara's grandmother, who was from Delhi in India, came from a long line of 'hakims' who used Ayurvedic recipes to promote natural healing - hence the brand name 'Delhicious'. www.delhiciousbody.com
Brand Guidelines
Useful Information Key Objectives: Brand/product awareness, increase engagement, traffic and purchase consideration Sound: Please use music from the commercial library only. To access the commercial library on TikTok, please visit ‘music’ -> select ‘sounds’ on the top bar -> select ‘commercial sounds’ Please do not use any misleading filters that will alter the appearance of the product Please film in a well-lit area with a clutter-free background Please ensure content is high-quality and does not include TikTok Watermark DO Feature the product & clearly show the front of the packaging with the brand logo Include text overlay of key information Ensure you have clean, neutral polished nails & well-groomed hair Use neutral, clean backgrounds Ensure the product information & application guidance is accurate as per packaging and brand instructions DON'T Use any other competing brands in the content Show packaging with product build up around lids etc. No profanities in music, copy or spoken language Don’t use sounds unlicensed for commercial use Refer directly to any medical conditions such as eczema, psoriasis, acne etc.
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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