Lasts All Day - Other Ingredients
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
For this brief we've found that recently for our Ads talking about our ingredients have proven successfull, we want to build on this more by creating videos showing our ingredients in a green screen behind you whillst you talk directly into the camera and explain the ingredients in our product. We want you to use a little mic as you talk to the camera. Please bring a lot of energy and creativity into this brief.
NOTE: You will need a TikTok Account as when finalised we want to Spark this Ad from your profile.
Note: If selected you will need to provide a script on how you'll film this/ what you plan on saying that needs to be signed off by Fussy.
Note: Please show the product within the first 5 seconds of the video as having this upfront performs well
Note: For the 9x16 (Portrait version). We will be using this dimension on TikTok, so please make sure overlays and key messages for the 9x16 version are not cut of by TikTok's UI or Ad caption space. Creators will need to consider the safety zones. See TikToks preview tool where you can see how it looks in situ (toggle to show in-feed ads) https://ads.tiktok.com/toolbox/preview/#/
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Yes, once selected product and info on how to order your Fussy Natural Deodorant will be supplied.
Hook 1 - "Lactobacillus, the probiotic used in Fussy Natural Deodorant is a GAME CHANGER"
Opening with the above statement. In the opening hook you should have a green screen of a yogurt or a yogurt pot in your hand and the Fussy case in the other, and state how the natural probiotic found in this common house hold food staple is also found within Fussy Natural Deodorants formula, and it's what keeps you smelling fresh for 24hrs as it targets the bad bacteria that causes BO. It would be great for the explanation on eliminating BO if you transitioned into wearing a science outfit i.e. a long white coat, and some glasses (for the humour). Next then talk about our 3x core USPs (see below).
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
Be highly skilled at Editing and shooting mobile first content and confident on camera.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Hook 2 - "Did you know Tapioca Startch In Fussy Natural Deodorant helps keep you dry"
Open with the following question as your hook with the Fussy Case visible within 5 seconds of your video. Please then talk about how Fussy Natural Deodorant has Tapioca Startch in it's ingredients which is used to help absorb moisture and helps keep you fresh for 24hrs. It's a natural ingredient that comes from the roots of the Cassava Plant (green screen this). Then talk about our other 3x core USPs (see below).
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
Hook 3 - "Coconut Oil in Fussy Natural Deodorant helps protect your pits"
Open with the following statement. And explain to people how Fussy Natural Deodorant uses Coconut Oil to help moisturise the armpit (green screen an image of coconuts), to keep the skin their happy and soothe. Explain how coconut oil is also used to allow for the product to be easily applied to the armpit. Then talk about our other 3x core USPs (see below)
In the video you also need to communicate the following three messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please communicate the above key message within your content.
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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