Wind Down With Me feat. Edens Gate CBD Tea
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This project requires a physical product
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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
Thanks for confirming! We'll let the brand know that you have received their product(s) and are now ready to make their content.
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
Congratulations, you've been selected for this project! 🎉
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thank you! Your submission has been received!
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Project Summary
Project Name
Wind Down With Me feat. Edens Gate CBD Tea
Brand
Edens Gate Global Ltd
Brand
Compensation for this project
$125
Duration
15-30 seconds
Format
Physical product
Yes
The Brief
Description
Please create a calming yet engaging video that shows how you incorporate Edens Gate CBD tea into your wellness routine at the end of the day. The voice over should sound authentic and relaxed, not overly salesy as this is a more organic approach to UGC.
# Variations
Additional Variations
0
Inspiration
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Ad specs
Story
Square
16:9
4:5
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Product / Service you'll be talking about
https://edensgate.co.uk/collections/cbd-tea
Made with the freshest hand-rolled leaves for a much richer, tastier cup of tea. Infused with a healthy dose of Cannabidiol (CBD).
We promise to give you a CBD experience like no other. Our infusions contain natural herbs, adaptogens and vitamins to truly help you feel on top of the world or we'll give you your money back! Carefully crafted to contain approximately 20mg of Broad Spectrum CBD per tea bag. Using high quality CBD we can guarantee the maximum amount of bioavailable cannabinoids in your brew every time.
We pride ourselves in being a leading supplier of quality CBD herbal teas. Our formulations are made using the very best herbal tea ingredients from the most trusted suppliers all over the world. We think the great flavour of teas should still be just as tasty with CBD. From Us To You - In Every Brew!
Main Concept
Script/Description of Scenes
Please create a script/storyboard that is natural and authentic to you. Please share this with rachel@usetwirl.com ahead of filming.
The video should be voiceover only, and let the visuals speak for itself.
Some USPs you can mention, please pick what feels natural to you and elaborate in a relatable and authentic manner. Don’t read them off like a list. You may also choose to have some points pop up as text overlays.
- Make a habit a healthy habit. (Most of us already drink a cup of tea/coffee, why not healthy). Encouraging users to swap pills for teas.
- Relax naturally - unwind and relieve anxiety with 100% plant based ingredients
- Alcohol alternative - Unwind/relax without a hangover
- Reduce anxiety & stress without compromise. Wide range of flavours to suit all tastebuds.
- More than just CBD, we've infused adaptogens and vitamins to give long term benefits
- CBD Tea offers a productive pause for busy bees during the day, and helps slow racing thoughts at night (Promote new bedtime ritual)
- GMO Free, Vegan Friendly, Unbleached Teas bags, 100% Biodegradable
What You Can Say:
- General Wellbeing: You can discuss the potential benefits of CBD for general wellbeing, relaxation, sleep, stress relief, and overall health support, provided that you do not make specific medical claims.
- Personal Experiences: Feel free to share your personal experiences with CBD products, and how the product helped you feel….
What You Cannot Say:
- Medical Claims: Do not make any specific medical claims about CBD products. This includes statements like "CBD cures X condition" or "CBD treats Y disease."
- Dosage Recommendations: Do not provide specific dosage recommendations or medical advice. Just use – e.g. “have a CBD tea bag a day”
- Avoid Mentioning Specific Conditions: Do not mention specific medical conditions or diseases in relation to CBD products.
Visuals
- Should start with the end result, showing a calming scene of you cozied up with your cup of tea
- The video then shows the start of the journey to get there (e.g. opening your front door, coming home from work)
- Please include product shots
- Action: (e.g. unboxing, close up on product packaging, opening, making tea, closeups on the steam
- Reaction shots (drinking tea, looking happy, wellness/lifestyle clips such as cup of tea at your bedside, or on your table while picking out a film, etc.)
- Endorsement shots (creator holding up product and smiling, with thumbs up)
Additional information
Video
- don’t be afraid to show your personality and put an original twist on it.
- Good UGC belongs - a great ad is an ad that doesn’t feel out of place. Create your video while keeping in mind where it will be displayed. (instagram reels, stories, tiktok, etc…)
- Stay true to your tone - As long as speech is clear, tone of voice can vary.
- Show them the money - show what problem is solved.
Editing
- Keep it engaging - Edit dynamically, make sure the viewer doesn’t get bored
- Strong hook - think of something catchy to engage users in first seconds
- Visual - aesthetically pleasing, but too overly perfect - it can be clothing, background etc, keep the lighting consistent, and not too much distracting movement or clutter in the background
- Add native-looking captions and emojis. These should pop up on screen highlighting the main points so viewers can follow along without audio.
Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
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About the client
Name
Edens Gate Global Ltd
Pronunciation
Website
https://edensgate.co.uk/Social Media
Category
About
Brand Guidelines
- TRIP CBD
- DIRTEA
- Rheal Foods
Tone of voice
Positive, friendly & calming
Competitors/similar brands
- TRIP CBD
- DIRTEA
- Rheal Foods
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.
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Please note: It may take up to 10 min until your assets are shown here.
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