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This project requires a physical product
Product(s) will be shipped out to you soon or are on their way. Products received?
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Your shipping address
*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
NYNM (Starter Pack) - #1 Discount/Best performer
Brand
HOLY Energy GmbH
Brand
Website
Compensation for this project
$115
Duration
30-60 seconds
Format
Physical product
Yes

The Brief

Description

We’d like 6 x fast cut, high energy unboxing style videos that communicate the benefits of HOLY (education) and highlights the new years offers we have on the HOLY starter packs. (as per the scripts provided.)

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

HOLY is the healthy alternative to soft drinks. HOLY contains zero sugar & less than 20 Kcal per serving. 100% natural fruit flavours and colours - without any questionable ingredients like taurine! We've also thrown in a bunch of vitamins and nootropics to improve concentration and performance.

Main Concept
Script/Description of Scenes

The script/storyboard is just a guide based on our top performing German ads. You're encouraged to take creative liberty while sticking to the key points / theme of the script. 

Preface: 

Please go careful when removing trial boxes from the housing in main box as this can be fragile and we’ve had some instances where it has ripped. This doesn’t affect the product in any way just the presentation.

---

Hook: (direct to camera)

You're getting THIRTY PERCENT discount now - Huh? one sec.

→ Look behind the camera,

"Are they really doing this now?" 

→ Voice behind the camera: 

"Yeah, I couldn't believe it either"

→ Cut, person in front of the camera now with a piece of paper in their hand, nodding and raising their eyebrows:

"Okay, that's awesome”

Education:

This is already the deal of the year for me - The HOLY Starter Pack!

HOLY is the healthy alternative to soft drinks. In the HOLY ENERGY Starter Pack you can now try ALL the best selling flavours from HOLY Energy:

→ 2x each of 7 fruity flavours of HOLY Energy®, plus free shaker!

→ And the whole thing now with a juicy New Year's discount!

And the best part? No sugar, no taurine, and no other bullshit. Just natural fruity flavours! Simply mix, shake & enjoy

→ (and I promise you) it tastes so damn good!

CTA:

Use code HOLY to save £5 on your order. New years deal only available for a limited time, grab your HOLY Energy Starter Pack before it’s too late!

Additional information

The products will arrive as 1 parcel, but depending on the angle you should remove some products.

Starter Pack 

  •  Please remove Iced Tea and Hydration packs from larger box.
  • Contents of box should only show: Shaker, HOLY Energy sample box

Starter Pack Deluxe:

  • show all products in the box, do not remove anything
  • Contents of box should include: Shaker, HOLY Energy, HOLY Iced Tea, HOLY Hydration

DO

  • Get creative with the shots! Show them in motion so viewers can feel the energy
  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without!
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Do not rip the box, the presentation should not look messy
  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use CapCut or similar.

SUBMITTING FORMATS

  • for your first submission, please deliver the 9x16 format with and without captions
  • After any revisions and sign off, please deliver all other formats requested by the brief. This can easily be done via CapCut so you do not need to film or edit multiple times. If you need support, reach out to us!

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
HOLY Energy GmbH
Pronunciation
HO LEE
Social Media
Category
About

We're here to revolutionise the soft drink industry!

HOLY contains zero sugar & less than 20 Kcal per serving. 100% natural fruit flavours and colours - without any questionable ingredients like taurine! We've also thrown in a bunch of vitamins and nootropics to improve concentration and performance

Brand Guidelines

Sneak are our main competitors in the UK 

Tone of voice

Casual, funny, high energy

Competitors/similar brands

Sneak are our main competitors in the UK 

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
The final (edited) file version
All required formats

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