Life Supplies Antiperspirant Put to the Test
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We would like you to put our sweat stopping, sustainable antiperspirant to the test by filming a product review combined with a "day in the life" video. You'll apply our antiperspirant and then film your self doing various activities to see if it really does stop sweat, at the end you'll show the results (dry and fresh pits) and then give your testimonial on the product.
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Life Supplies Refillable Antiperspirant
Stop sweat, sustainably
Ditch disposable deodorant and switch to our refillable, plant-powered antiperspirant. The cutting-edge formula will keep you fresh and dry, while being kind to your skin and the planet.
- This is the first sustainable antiperspirant that stops sweat
- Triple-action formula keeps you dry all-day long
- Vegan, cruelty free and kind to skin
- Two gorgeous naturals scents, fresh eucalyptus or zesty Sicilian orange
- Sleek refillable bottle made from steel and glass that will last a lifetime
- Refills delivered to your door in fully recyclable cartons
- Switching to Life Supplies reduces your plastic usage by a massive 98%
- And saves 12 plastic bottles from landfill each year
Script (we’ve created this for guidance, but we want you to put your individual take on it so that feels natural and authentic, please share script/storyboard with rachel@usetwirl.com ahead of product arrival).
Hook Suggestion (stop the scroll)
- “I’ve found the ultimate deodorant upgrade?"
Opening Section (intro the video concept)
- “It’s Life Supplies Refillable Antiperspirant"
- "They claim that it keeps you fresh and dry all day"
- “Unlike some of the sustainable deodorants I’ve tried before”
- “So I’m going to put it to the test and find out”
Footage with commentary over the top
- Footage > Filling up the antiperspirant bottle with the refill carton, screwing the lid on and applying to your underarm.
- Commentary > Talk about how switching to this reduces plastic usage by 98%, how quick and mess free the refill is and how beautiful the lifetime bottle is.
- Footage > Doing different activities to test if the antiperspirant is working e.g getting dressed, commuting, going to work, working out, going to the shops.
- Commentary > Talk about what you are doing, about how great the natural fragrance smells, about how it seems to be working really well
- Note > Please wear a top with a light colour (grey) that would have visible sweat patches (but obviously in this case they would be dry!)
Ending
- Finish by showing the results, lift your arms and showing your armpits are dry and smell great
- Talk about how amazing the results are and that it's great to find a sustainable product that doesn’t compromise on performance
- Mention that it makes you feel good knowing you’ve saved so much plastic from going to waste
CTA Suggestion
- “I highly recommend you try it - your pits (and the planet) will thank you later! "
Would ideally like a female aged 30-40 with a neutral accent who is well presented and can film in locations that reflect the mid to premium positioning of the brand. But most important factor is ability to deliver engaging and authentic content.
Note > Please wear a top with a light colour (grey) that would have visible sweat patches (but obviously in this case they would be dry!)
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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- Life Supplies make beautiful, refillable personal care products that are designed to elevate your bathroom whilst doing good for the planet
- We’re here to take on the giants of personal care who have polluted our bathrooms with harsh chemicals and ugly single-use plastic bottles
- We feel that being sustainable doesn't have to come at a compromise. You can have it all: style + performance + sustainability. We see ourselves as the ultimate way to upgrade your bathroom
- Our products are always:
- Plant-powered
- Vegan & cruelty free
- High performance
- SLS and paraben free
- Refillable
- Make in the UK
- Our bottles are designed for life and the refill packaging comes in two types: paper-based refill packages for liquid products, or recycled plastic pouches for more viscous products like our toothpaste
- Refills are designed to last customers 3 months at a time and reduce your plastic impact by up to 98%
- Our bottles arrive pre-filled, with the pre-filled bottles lasting customers about one month. After that, their refills will arrive on a 3 month schedule
- Our hero products are our toothpaste and antiperspirant
- We like our content to feel aspirational but relatable
https://www.wearewild.com
https://www.getfussy.com
https://bowercollective.com
https://purdyandfigg.com
https://uk.whogivesacrap.org
Through our UGC content, we want to communicate in way that’s relatable yet aspirational. We're down-to-earth, but something to upgrade to. We want people to feel as though switching to Life Supplies is an upgrade for their bathroom, lifestyle and routine. Shots and language used should convey style, simplicity and elegance. Customers should feel that a simple transformation and upgrade is just a few clicks away.
https://www.wearewild.com
https://www.getfussy.com
https://bowercollective.com
https://purdyandfigg.com
https://uk.whogivesacrap.org
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