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Project Summary

Project Name
How I budget as an international student (UGC 23, Homebox)
Brand
Homebox
Brand
Website
Compensation for this project
$150
Duration
30-60 seconds
Format
Physical product
No

The Brief

Description

We want to recreate the UGC style from the references we shared. This video will showcase how international students in London plan their budgets and how Homebox helps them manage their finances.  Extended brief version: https://billingbetter.notion.site/Brief-for-ugs-23-25ee3eaa2d334b0fab0f45766db93d92?pvs=4 

# Variations
Additional Variations
1
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

At Homebox, our messaging revolves around making the complex simple, instilling confidence through clarity, and empowering individuals in their financial journey. We're not just about consolidating household bills and personalised packages; we're about simplifying home finances. With hassle free home set up, visible bills and the security of an FCA-regulated service, our message is one of simplicity, empowerment, and a fresh perspective on managing your household bills.

Main Concept
Script/Description of Scenes

Before you begin, please rewrite the script based on your own story. We're looking to hear real stories from international students in London.

All info in the brief: https://billingbetter.notion.site/Brief-for-ugs-23-25ee3eaa2d334b0fab0f45766db93d92?pvs=4   

Hook 1 

How I Budget as an International Student in the UK

Hook 2

How I Budget as an International Student from X in the UK

Main copy: 

Hey there, I'm X, a X student studying here at X. Living in London can be pretty pricey compared to my hometown in X, but I've learned some savvy ways to make the most of my budget while enjoying my time abroad. Budgeting varies from city to city, but let me share what works for me. 

First up, rent sets me back X pounds a month—it sounds steep, but hey, it's London. If you're outside the capital, rent could be half that. If you're in university housing, bills are usually included—just double-check. 

Next, there's food shopping. I budget around X pounds monthly for that. London offers lots of options like Lidl, Tesco, and Too Good To Go, where you can snag great deals. 

Handling bills alongside rent was a bit of a hassle until I found Homebox. They manage my utilities for around 120 pounds monthly, which has been a game-changer. No more chasing flatmates or stressing over payments—it's a relief, especially with how different bills can be here compared to back home. 

As for the fun stuff, I reserve some of my allowance for traveling around the UK, hitting the shops with friends, and of course, belting out tunes at karaoke. Oh, and here's a tip: Check out the Homebox app for not just bill help, but also sweet perks and discounts. Can't wait for you to experience the UK—cheers!

Additional information

Please respond only if you have experience living as an international student in London. Also, please include your adapted script in your message.

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation

How I Budget as an International Student from X in the UK

3rd Variation
About the client
Name
Homebox
Pronunciation
Social Media
Category
Apps
About

Homebox is a rapidly growing FinTech company based in London. We're all about Simplifying Home Finances. Our core product is a bill bundling service. When you move we will set up all of your bills for you and then manage them on an ongoing basis. This is especially useful for not having to chase your housemates for payment and saves a lot of time/ stress. 

Homebox's USP and Benefit Key Messaging At Homebox, our messaging revolves around making the complex simple, instilling confidence through clarity, and empowering individuals in their financial journey. We're not just about consolidating household bills and personalised packages; we're about simplifying home finances. With hassle free home set up, visible bills and the security of an FCA-regulated service, our message is one of simplicity, empowerment, and a fresh perspective on managing your household bills. 

Homebox benefits: 

- Bill Bundling (All household bills consolidated into one monthly bill) 

- Hassle-free home setup 

- Customisable bill packages 

- Each tenant is responsible for their portion of the bill, which they each pay individually (no impact on your credit score if someone doesn’t pay, no chasing housemates for their share of the bills) 

- Bill Visibility (All tenants have visibility to their bills and statements) 

- Time-saving 

- Stress free life 

- Adulthood is easier now

Homebox

Brand Guidelines

.

Tone of voice

We have a big focus on making things simple. So please simple and straightforward language. Casual terms are fine.

Competitors/similar brands

.

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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