We want to recreate the UGC style from the references we shared. This video will showcase how international students in London plan their budgets and how Homebox helps them manage their finances. Extended brief version: https://billingbetter.notion.site/Brief-for-ugs-23-25ee3eaa2d334b0fab0f45766db93d92?pvs=4
At Homebox, our messaging revolves around making the complex simple, instilling confidence through clarity, and empowering individuals in their financial journey. We're not just about consolidating household bills and personalised packages; we're about simplifying home finances. With hassle free home set up, visible bills and the security of an FCA-regulated service, our message is one of simplicity, empowerment, and a fresh perspective on managing your household bills.
Before you begin, please rewrite the script based on your own story. We're looking to hear real stories from international students in London.
All info in the brief: https://billingbetter.notion.site/Brief-for-ugs-23-25ee3eaa2d334b0fab0f45766db93d92?pvs=4
Hook 1
How I Budget as an International Student in the UK
Hook 2
How I Budget as an International Student from X in the UK
Main copy:
Hey there, I'm X, a X student studying here at X. Living in London can be pretty pricey compared to my hometown in X, but I've learned some savvy ways to make the most of my budget while enjoying my time abroad. Budgeting varies from city to city, but let me share what works for me.
First up, rent sets me back X pounds a month—it sounds steep, but hey, it's London. If you're outside the capital, rent could be half that. If you're in university housing, bills are usually included—just double-check.
Next, there's food shopping. I budget around X pounds monthly for that. London offers lots of options like Lidl, Tesco, and Too Good To Go, where you can snag great deals.
Handling bills alongside rent was a bit of a hassle until I found Homebox. They manage my utilities for around 120 pounds monthly, which has been a game-changer. No more chasing flatmates or stressing over payments—it's a relief, especially with how different bills can be here compared to back home.
As for the fun stuff, I reserve some of my allowance for traveling around the UK, hitting the shops with friends, and of course, belting out tunes at karaoke. Oh, and here's a tip: Check out the Homebox app for not just bill help, but also sweet perks and discounts. Can't wait for you to experience the UK—cheers!
Please respond only if you have experience living as an international student in London. Also, please include your adapted script in your message.
DO
DON'T
How I Budget as an International Student from X in the UK
Homebox is a rapidly growing FinTech company based in London. We're all about Simplifying Home Finances. Our core product is a bill bundling service. When you move we will set up all of your bills for you and then manage them on an ongoing basis. This is especially useful for not having to chase your housemates for payment and saves a lot of time/ stress.
Homebox's USP and Benefit Key Messaging At Homebox, our messaging revolves around making the complex simple, instilling confidence through clarity, and empowering individuals in their financial journey. We're not just about consolidating household bills and personalised packages; we're about simplifying home finances. With hassle free home set up, visible bills and the security of an FCA-regulated service, our message is one of simplicity, empowerment, and a fresh perspective on managing your household bills.
Homebox benefits:
- Bill Bundling (All household bills consolidated into one monthly bill)
- Hassle-free home setup
- Customisable bill packages
- Each tenant is responsible for their portion of the bill, which they each pay individually (no impact on your credit score if someone doesn’t pay, no chasing housemates for their share of the bills)
- Bill Visibility (All tenants have visibility to their bills and statements)
- Time-saving
- Stress free life
- Adulthood is easier now
Homebox
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We have a big focus on making things simple. So please simple and straightforward language. Casual terms are fine.
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