PROMiXX PRO vs. Traditional Plastic Shaker Bottle
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We want an engaging and insightful comparison video between the PROMiXX PRO and a traditional plastic shaker bottle with a rattling ball. Highlight the innovative features of the PROMiXX PRO while emphasising the drawbacks of traditional shaker bottles, such as the risk of microplastic contamination.
TIP: Share your worst experiences with a leaky, lumpy traditional shaker bottle.
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PROMiXX PRO: An advanced electric shaker bottle featuring our revolutionary Vortex Mixing Technology, designed to effortlessly mix nutritional shakes, supplements, and even things like scrambled eggs. It is equipped with a powerful motor for mixing, leak-proof sports cap, an integrated NUTRiPOD for supplements, and is USB-C rechargeable. The bottle is made from durable, odour-resistant materials and comes in two stylish colour options: matte graphite with burnt orange accents and cool grey with midnight blue accents.
PRO HOW-TO: PRO is designed to be used slightly different to your usual shaker bottle; first add your water or liquid (milk, alternative milk...), next activate the vortex, now add your powdered supplement directly into the centre of the spinning vortex, after 10-15 seconds or once your shake is perfectly smooth, deactivate the vortex, put on the guaranteed leak-proof lid and enjoy! An important point to note, this is a mixer, not a blender. So it can handle your usual powdered supplements and liquids and pastes (peanut butter, jams...), but not solid food stuffs.
Note: The physical traditional shaker bottle will not be provided, only the PROMiXX PRO.
Please create a script that is natural and authentic to you! This is intended as guidance only.
HOOK: Opening Hook along the lines of: “Say goodbye to metal balls, microplastics and leaking bottles. Meet PROMiXX PRO, the future of shake mixing, and see why it outshines traditional shakers.”
Followed by scenes like:
Scene 1: Introduction
- Opening shot of a tired looking traditional shaker bottle in the middle of shot [the older and more used the better], sweep it out the way, putting PROMiXX PRO in its place. Timed with the “Meet PROMiXX PRO” line of the hook.
- Then show both the PROMiXX PRO and a traditional shaker bottle side by side.
- Quick overview of both products, emphasising the sleek design and innovative features of the PROMiXX PRO.
Scene 2: Unboxing and First Look
- Unbox the PROMiXX PRO, highlighting the premium materials, powerful detachable motor, the fact that it is USB-C rechargeable and has an integrated NUTRiPOD.
- Briefly show the traditional shaker bottle with the metal ball, pointing out the potential for scratches and wear - even better if it is a used and old looking shaker.
Scene 3: Setup and Use
- Demonstrate using PRO: add liquid, activate the vortex, add the supplement, and watch the smooth mixing process [get close ups of the vortex mixing].
- Show the traditional shaker bottle in action: adding supplement, liquid and then shaking vigorously [ideally showing the traditional shaker leaking whilst shaking, and how much effort it is to shake].
- Highlight how smooth the PROMiXX PRO shake is, and how lumpy the traditional shaker is.
Scene 4: The Comparison
- Close-up shots comparing the smooth, lump-free shake from the PROMiXX PRO with the inconsistent mix from the traditional shaker.
- Emphasise how the metal ball can scratch the plastic, leading to microplastic contamination in your shakes.Show close ups of scratches inside the bottle, compared to the smooth inside of the PROMiXX PRO.
Scene 5: The Features
- Highlight the key features of the PROMiXX PRO: integrated NUTRiPOD, USB-C recharge port, durable, odour and stain-resistant materials, and guaranteed leak-proof.
- Mention the traditional shaker’s limitations: need for manual shaking, leaky, material wear leading to microplastics, and the smell.
Scene 6: The Enjoyment
- Show a satisfied user drinking from the PROMiXX PRO, enjoying the perfectly smooth shake.
- Contrast this with the user struggling with lumps and noise from the traditional shaker bottle, and covered in protein from a leaking lid.
CTA: "Upgrade your shake experience with PROMiXX PRO today. Click to order yours and say goodbye to clumpy shakes and microplastics."
- Balance lifestyle shots (gym, office, home) with close-up product shots to highlight PROMiXX PRO's unique features.
- Background music should be uplifting and energizing, reflecting the innovative and high-quality nature of the product.
- Incorporate text overlays in key scenes to reinforce messages, especially when highlighting product features and benefits.
- Keep the lighting natural, so the video feels lively and authentic. Ensure the backgrounds add depth and texture to your shots, avoiding overly plain settings (i.e. do not shoot directly in front of a white wall, or just have the product on a white table etc…).
- PROMiXX pronounced: pro-mix
- Ensure correct product spellings (PROMiXX, NUTRiPOD, PRO, FORM)
- Remove ALL packaging from the products when outside of an ‘unboxing’ scenario - including all stickers and wraps.
- PROMiXX PRO is a mixer or electric shaker, not a blender. Do not use the term blending when talking about PROMiXX PRO. “Watch me mix a shake in PRO” not “watch me blend a shake in PRO”.
Someone who is athletic, interested in health and wellness, or fitness. Any location, except Canada (cannot ship to Canada). Can be longer than 30-60 seconds if the creator deems it suitable.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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PROMiXX is on a mission to empower healthier lifestyles by offering cutting-edge shaker bottles. Our need to inspire through innovation led to the creation of vortex-mixing technology that revolutionised the drinkware industry. And, as such, we’re all about providing people with the right tools to make healthy living convenient and stylish, whether at the gym, office, or anywhere in between. Through cutting edge technology, intuitive design and expert knowledge, we inspire and empower people to be the best they can be.
Competitors:
Blender bottle
Ninja
- Be honest. Don’t shy away from the difficult stuff. Open up, share detail and context so people can see that you’re real, human, vulnerable, and humble when you need to be.
- Create a connection. Address the reader directly as you and your, and refer to PROMiXX in the first person plural: we, us, our.
- Keep copy conversational. Use contractions (we’re not we are, it’s not it is). Ask questions, answer them. Write like you speak and be approachable. But don’t be chatty or try too hard. Avoid anything too colloquial. And avoid exclamation marks! They can make you sound crazed!
- Don’t be afraid to call it how it is. You expect the best from yourselves, and you expect the same from your community. Bear in mind that straight talk doesn’t need to be negative talk – while you’re not afraid to give real talk, you take pride in your ability to lift people up.
- Be current. PROMiXX is about looking ahead with clarity. Avoid old-fashioned words like whom, therefore, thus, quintessential, pertaining etc.
- Avoid words that show uncertainty. Steer clear of modal verbs like could, might, may, or any words that introduce an element of doubt – like maybe, potentially, perhaps.
- Use the metaphor of industry, using words associated with the idea: power, fired up, drive, engine, design etc.
- Don’t say you’re innovative, show it. Use superlative adjectives like fastest and quietest. Superlative adverbs like most and so. Comparative adjectives like smaller and tougher. Adjectives like super, ultra, next-level. And verbs like redefine, reimagine.
Competitors:
Blender bottle
Ninja
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