Simple way to protect wild and farmed animals
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Video exploring and educating our audiences about the everyday things that we can do to help wild and farmed animals
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We move the world to protect animals
Please create a script that is natural and authentic to you!
Hook: Show 3 seconds of an exciting moment in the video (like in the inspiration) or, in your own words or perspective, something along the lines of: You have more power than you think! Discover how simple actions can create a better world for wild and farmed animals. Learn how small daily habits can make a BIG difference for wild and farmed animals!
Tips: We want to include everyday things you practice and a couple of points that align with our campaigns; please include one/two that resonates with you:
- Ask where your food comes from: When selecting meat products, it's important to consider the welfare of farmed animals. You can inquire about the sourcing of the meat at your local supermarket, preferred fast food establishment, or neighborhood café to ensure that it meets higher welfare standards. If the meat doesn't meet these standards, opt for alternatives and drive down demand.
- Raise awareness about animal sentience: The more we learn about the minds of animals, the harder it is to justify the practices we use that cause them to suffer. It is also harder to neglect that animals can and want to feel positive emotions and states too. They, like us, want to feel good. Here are some blogs containing some facts to educate others:
- Who you book your holiday with matters: TUI Group and GetYourGuide, some of the world's largest travel companies, continues to offer and promote attractions that involve the captivity and exploitation of wild animals. These activities, which include dolphin shows, cause immense physical and psychological harm to the animals involved. On the other hand, companies like AirBnB use World Animal Protection's guidelines to ensure their experiences protect animal welfare. https://www.airbnb.co.uk/help/article/2578?setbev_on_new_domain=1720530715_EAZjMyOTU1YzUyYj
- Boycott banks that support companies who support factory farming
- Barclays, HSBC, Lloyds, Metro Bank, and Santander do not incorporate any mention of animal welfare in their respective policies. The absence of a dedicated animal welfare policy in a bank raises concerns, as it means that our funds, including pension investments, insurance premiums, and bank deposits, can inadvertently support animal cruelty and factory farming through the companies these banks finance.
Learn more: https://www.worldanimalprotection.org.uk/siteassets/reports/banking-on-welfare-report.pdf
CTA: Share your own/ which is your favourite?
We are looking for creators who are aligned with our values and strive to make the world better for farmed and wild animals.
These videos will be used on our international channels (these cater to both English and Spanish audiences, dependant on the creator)
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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We’re World Animal Protection. We’re on a mission to end animal cruelty and suffering. Forever.
Evidence shows that animals are sentient, individual beings who feel pain, fear, and joy. Yet, every day, billions of them experience unbearable cruelty.
Putting animals first isn’t just better for them, it’s vital for us and for our shared planet. With your voice we can help raise awareness and end the cruelty and exploitation of farmed and wild animals.
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Genuine - Emphasising a true and sincere connection with our cause.
Witty - Showcasing clever and quick humour that engages viewers.
Relatable storyteller - Creating content that resonates deeply with viewers' everyday experiences.
Motivational - Inspiring and encouraging viewers to take positive actions.
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