Value Point 2: Unlocking confidence in the kitchen
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Do you find yourself cooking the same meals over and over? Need evening meal inspiration but don’t know where/how to start?
This video should demonstrate the pride feeling of trying a new recipe, cuisine or ingredient you would NEVER have had the confidence to do before. In particular how using Sidekick helps you discover new things, but also importantly guides you step by step in expanding your culinary horizons. Time to feel proud of your cooking, it's easier than you think.
Quotes from our users:
“Risotto has always intimidated me and Sidekick showed me it’s not that complicated!”
“Every time we cook something we would never have thought to cook and it’s delicious. Sidekick has made our dinners so much more different and exciting”
Honestly it's all the times I use it and every is amazed by the things I make when it's actually really easy”
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https://sortedfood.com/sidekick/
Do you find yourself cooking the same meals over and over? Need evening meal inspiration but don’t know where/how to start?
This video should demonstrate the pride feeling of trying a new recipe, cuisine or ingredient you would NEVER have had the confidence to do before. In particular how using Sidekick helps you discover new things, but also importantly guides you step by step in expanding your culinary horizons. Time to feel proud of your cooking, it's easier than you think.
Quotes from our users:
“Risotto has always intimidated me and Sidekick showed me it’s not that complicated!”
“Every time we cook something we would never have thought to cook and it’s delicious. Sidekick has made our dinners so much more different and exciting”
Honestly it's all the times I use it and every is amazed by the things I make when it's actually really easy”
Align the story into your personal day-to-day cooking challenges and experiences and how Sidekick has helped solve them - cooking on a manic Monday is hard? Do you often finish work late? Do you usually lack the motivation or skills to cook? You’re always looking for new inspiration but lack the confidence in the kitchen?
HOOK(The first shot has to feature a face, reaction and sense of place.)
Key Message (Why You Care | Why Others Should Care in first 5 seconds)
= e.g. I would NEVER have tried to make this/use this ingredient! It’s an easy, chef quality dish that will blow your mind. Here’s how anyone can make it! OR “I used to run past fish sauce in the supermarket, now I am putting it in pretty much everything except cereal"
Begin with the ‘wow’ shot alongside key message (Food porn/reaction/attention grab in first 5 seconds)
= e.g. Focus on the finished dish/cuisines and or new ingredient(s) you’re trying for the first time or would never have used before. Or Perhaps show the finished dish side by side with the image from Sidekick to show how it looks how it should, and show you tucking in and enjoying it.
BODY:
Main Section (usually explaining or exhibiting something that can be replicated by the viewer a balance of aspiration and achievability is important here)
= Show how easy the process was from deciding what to cook on the app, feeling inspired by the choices, to turning your grocery shop into the finished dish with the step by step guides.
Benefits to drive emotive response and build trust (what you’ve learnt, exhibiting experience or expertise and how it could solve other peoples’ problems)
= Re-iterate the value of Sidekick to you or what you learnt e.g. cooking new and amazing food is easier than I thought. You need fewer ingredients than you think to make crazy flavours! Your confidence level is sky high…next stop you’ll be a professional chef.
Summary (ideally a smooth look back to points 1 & 2) - review of the results
Final CTA - Download Sidekick & Stop Making Boring Dinners, It’s Free For 30 Days!
If they love food, that would help
General Filming / Style Notes:
- Technical Specifications:
- All video content to be shot in 4K, 30fps.
- Classic 9:16 aspect ratio.
- All videos to last between 1 - 1.5 minutes
- Quick cuts, no cross dissolves or fades.
- No background music.
- All videos to be captioned by creator.
- Lighting:
- An abundance of natural light is paramount.
- No artificial lighting to be used if possible.
Food Framing
- Tight top downs and well framed plates are preferable.
- 45° camera angles are also favoured.
Personality
- The first shot has to feature a face, reaction and sense of place.
- Fast moving voice over with quick cuts if possible.
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Be honest - how many times have you got home in the evening and thought “I just can’t be bothered to cook tonight”? We get it - cooking in the evening can be a real pain, especially when there’s so many options out there that claim to fix the problem.
But look a little closer and you notice that these options are usually expensive, unhealthy, and not great for our planet. The truth is that these ‘solutions’ offer nothing more than a ‘paracetamol’ to the headache, they’re not solving the real problem.
We want to change that by helping people become awesome home cooks. That means teaching people a better way to plan, shop and cook.
The four of us - school pals from just outside London - started Sorted Food back in 2010 and since then, you might say it’s mushroomed (no pun intended). In fact, it’s turned into the world’s leading online food community - through our YouTube channel, social media platforms and our all-in-one kitchen companion app, Sidekick.
These days, it’s not just about us messing around with gadgets, staging epic cooking battles or competing with each other for laughs. It’s about a community of people (15 million every month) who love to eat, laugh and learn the odd thing about cooking. It’s about connecting people through the awesomeness of food.
Hellofresh etc. and Mealime, Lollipop, Whisk
- We are bold and punchy, we speak with attitude
a) Say more with less words
b) Think how it will look on a poster
- We bring joy into every conversation
- We are cheeky and push the limits, but never cross the line into being rude or crude
- We are a group of friends who speak on behalf of the community, so where possible use inclusive terms such as 'we', 'our', 'us', rather than provide a separation with 'you' or 'them'
- Bet 'it', don't say 'it' - e.g. we don't say we're fun/funny, we just are
Hellofresh etc. and Mealime, Lollipop, Whisk
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