UGC - "What's in My Bag" Trend Featuring Embryolisse Lait-Crème Concentré
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Create a 30-second user-generated content (UGC) video where the content creator participates in the "What's in My Bag" trend, showcasing Embryolisse Lait-Crème Concentré as a must-have item. The video should be visually engaging, with a captivating first 4 seconds, and include a call to action to shop at the Embryolisse TikTok shop.
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Description:
- Best seller since 1950. The ideal moisturizing care in all circumstances
- Make-up base to moisturize and protect, beauty mask and even cleanser and make-up remover. It is also a soothing after-sun product and aftershave care. As a result: the skin is suppler, more elastic, smoother, plumper, and very soft.
Key Features:
- Multi-purpose: It’s a 6-in-1 product.
- Versatile: Suitable for all skin types, including sensitive skin
- Nourishing: Enriched with shea butter, aloe vera and other natural ingredients to soothe and replenish the skin
Benefits:
- Hydrates and softens the skin, leaving it smooth and supple.
- Creates a smooth canvas for makeup application, extending its wear and enhancing its appearance.
- Gently removes makeup and impurities without stripping the skin's natural moisture barrier.
Create a script that is natural and authentic - make sure to include the key elements mentioned below :)
Key Messages:
- Highlight Embryolisse Lait-Crème Concentré as an essential item in the content creator's bag.
- Showcase the product’s portability and importance in maintaining healthy, hydrated skin on the go.
- Encourage viewers to purchase the product through the Embryolisse TikTok shop.
Content Guidelines:
Impactful First 4 Seconds:
Start with an eye-catching scene to capture attention immediately.
Example: The content creator excitedly opens her stylish bag with a fun sound effect or upbeat music.
Introduction to the Trend:
Briefly introduce the "What's in My Bag" trend with a playful animation or text overlay: “What’s in My Bag?”
Showcasing Embryolisse Lait-Crème Concentré:
Highlight Embryolisse Lait-Crème Concentré as the key item in the bag.
Emphasize the product’s benefits and portability with a close-up shot of the content creator holding it.
Skincare Routine On-the-Go:
Demonstrate the content creator using Lait-Crème Concentré for quick touch-ups or hydration.
Example: Quick application on the face or hands, showing the product’s smooth texture and fast absorption.
Additional Bag Items:
Briefly show a few other items in the bag that complement the skincare theme, like a water bottle, sunscreen, or lip balm.
Call to Action:
Conclude with a clear call to action encouraging viewers to shop at the Embryolisse TikTok shop.
Include a text overlay: “Shop Embryolisse Lait-Crème Concentré at our TikTok shop!” along with the Embryolisse logo.
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Storyboard Outline:
0-4 Seconds:
The content creator excitedly opens her stylish bag with an energetic motion and fun sound effect.
Text overlay: “What’s in My Bag?”
5-12 Seconds:
The content creator starts pulling out items from her bag, highlighting Embryolisse Lait-Crème Concentré.
Close-up shot of the content creator holding Lait-Crème Concentré with a smile.
13-20 Seconds:
Quick demonstration of applying Lait-Crème Concentré for on-the-go hydration.
Show the product’s smooth texture and fast absorption as she applies it to her face or hands.
21-26 Seconds:
Briefly showcase a few other complementary items in the bag to keep the video authentic.
Example: A water bottle, sunscreen, or lip balm.
27-30 Seconds:
Final shot of Embryolisse Lait-Crème Concentré with a text overlay: “Shop Embryolisse Lait-Crème Concentré at our TikTok shop!”
Include the Embryolisse logo and call to action.
DO
- Please film in natural bright light
- Send the Raw content
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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CELEBRATING BEAUTY THE FRENCH WAY: CHIC, EASY, NATURAL, PROVIDING HIGH TOLERANCE AND EFFICACY TO ALL SKIN TYPES
Ever since Embryolisse was created by a dermatologist in 1950, it has demonstrated a unique savoir-faire in minimalist formulation based on the knowledge of the skin’s essential needs: hydration, nutrition and protection.
Embryolisse is a family-run laboratory that designs and manufactures all its products in France, with a rigorous selection of the best natural active ingredients, in eco-designed packaging (historical choice of aluminum, infinitely recyclable).
With its multi-functional products, Embryolisse has always simplified beauty to make it more effective, practical and accessible with a comprehensive selection of products, from skincare to beauty with its Artist Secret range.
Today, the performance and reliability of our products are universally acclaimed by pharmacists and make-up artists all around the world.
Caudalie, Avene, Nuxe, Cerave, Dermatologica
Casual
Caudalie, Avene, Nuxe, Cerave, Dermatologica
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