Productive routine with Brite
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Objective:
Create a user-generated content (UGC) style video that highlights Brite as a vital part of a productive routine. The video should be genuine and connect with young professionals and students looking to boost their focus.
Key Messages:
- Coffee Alternative: Discuss how you used to rely on coffee, which was effective but caused jitters and only provided a short boost.
- Boost Productivity: Demonstrate how Brite maintains energy and focus.
- Natural Ingredients: Point out the healthy, natural ingredients in Brite.
- Cost-Effective: Mention Brite's price of just 1.80 per can, a more affordable option compared to takeaway coffee.
- Daily Companion: Present Brite as essential for maximizing daily productivity.
Video Requirements:
Duration: Film a raw 2-3 minute video (to be edited into shorter clips of 15-30 seconds.)
Style: Use a casual, selfie mode for a personal and authentic feel.
Content:
- Introduction: Introduce yourself and your profession or field of study.
- Comparison: Describe your previous experiences with coffee, focusing on the negatives like jitters.
- Usage: Interact with Brite—open the drink, take a sip, and incorporate it into your daily activities.
- Testimonial: Endorse Brite, comparing its benefits to coffee.
Call to Action: Encourage viewers to try Brite and share their experiences.
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Brite - natural productivity drink containing all-natural ingredients including slow-releasing caffeine and natural fruit juices. Offering 3 different flavors https://britedrinks.com/
Start with: If you give me 60 seconds, I'll share how I've reached the new levels of productivity using a new product.
Then please explain on how you used to rely on coffee to stay productive at work, how the effects of it started to wear out during the ears and you needed, 2, 3 and eventually 4 cups to keep you going but it made you jittery and you've started developing sleep issues.
Describe how you've found Brite (either through an online ad or a friend's recommendation) and that it has completely changed your productivity. Describe how you drink Brite in the mornings and afternoons and how much you love how it makes you focused but calm allowing you to stay productive for hours.
Then describe that it's all natural drink, with slow releasing caffeine, antioxidants and natural fruit juices that make the drink not only effective but great tasting.
End the video with call to action, something along the lines: "if you're struggling with procrastination and need an extra productivity boost make sure to try Brite drinks".
Must be comfortable sharing Raw Footage only, no edits required.
DO
- Please film in natural bright light
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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Brite is a natural mental performance drink.
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