2.0 Randies Men's Luxury Underwear x Girlfriend/Wife perspective
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Seeking a charismatic, relatable female model/actress to feature in a user-generated content-style video for Randies, a brand of luxury men's underwear. The concept involves speaking directly to camera, from the perspective of a girlfriend or wife, about the positive changes she's noticed since her partner switched to wearing Randies. We're looking for someone who can convincingly deliver a message that's authentic, humorous, and subtly persuasive. The ideal candidate should be able to project a friendly, down-to-earth personality, while maintaining the sophistication associated with the Randies brand.
Your partner does not need to feature in the video at all!
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Randies: A British brand transforming men's everyday comfort by redefining luxury underwear.
Hook: "Guys, you can do so much better than the stretch-cotton underwear you’re probably wearing right now.”
Product Introduction: "You NEED these boxers by Randies. [HOLDING AND SHOWING A PAIR OF RANDIES] They’re a British company who only make luxury men’s underwear…and it shows. I’ve got to say, the difference is quite... noticeable."
USP 1: (The TackleBag): "Check out this pouch, “The TackleBag”. He said he didn’t know he needed this until he tried it but now there’s no going back. It’s genius: he’s comfortable all day and there’s no need for any annoying adjustments.”
USP 2: (HyperSoft Fabric): "Then there’s this fabric - it’s Randies’ own blend called HyperSoft - it's much softer than cotton, more durable, much less sweaty, keeps you cool and keeps you in place - feels great to the touch too."
Aesthetic Appeal: "I love the look: it’s subtle, it’s discreet, no big logos, but it screams quality. The colours work with everything in his wardrobe. The fit is also very flattering."
Call to Action: "Randies.com guys, believe me - they’re a bit more expensive but they’re worth it. Randies 30 day comfort guarantee means that if I’m wrong and you don’t love them, they’ll refund you. You won’t be sending them back though, you’ll be ordering more. Once you’ve tried them, there’s no going back.
We're looking for a charismatic, relatable female creator who can authentically speak to the comfort and luxury of Randies underwear from the perspective of a wife or girlfriend. She should be able to convey humor, sincerity, and authenticity in her delivery. Experience in self-shot video content is highly desirable. As this is a luxury brand, we're looking for someone with a sophisticated and polished demeanor who can subtly convey the quality of the product without coming off as overly promotional.
Links:
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot in 25fps
- Framing guideline: https://drive.google.com/file/d/1nnPl2Ye7z7ecgBNl909N6N0KvIugBwlE/view?usp=sharing
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
- No blurry footage, not being able to see the product or you clearly
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Randies is a revolutionary premium men's underwear brand, based in the UK. We're changing the game by redefining the standards of comfort, quality, and style in men's underwear. Our team of industry experts has spent years perfecting our signature product - underwear designed with innovative, technical fabrics that put an end to discomfort and daily adjustments.
Our proprietary HyperSoft™ fabric provides a luxuriously soft feel that's five times softer than cotton. Not only that, it's temperature-regulating, moisture-wicking, and antimicrobial, ensuring all-day comfort that doesn't get baggy or ride up.
We've also engineered the TackleBag™, a unique design feature that provides an unmatched level of support, akin to being cradled by a cloud. These innovations, combined with a relentless pursuit of the perfect fit, have allowed us to redefine luxury in men's underwear.
However, our innovation doesn't stop at product design. We're also deeply committed to sustainability and environmental responsibility. Our HyperSoft™ fabric, made from sustainably sourced fibres, requires significantly less land and water during production than cotton. The result is a product that's not only kind to skin but also kind to the planet.
At Randies, we're more than just a clothing brand - we're a revolution. Our mission extends beyond selling products; we want to transform an industry and challenge the status quo. Our thousands of satisfied customers and impressive Trustpilot score are just the beginning. We're here to provide men with extreme comfort, style, and confidence.
If you're driven by a desire to innovate, disrupt, and make a tangible impact, Randies is the place for you.
Do's:
Professional Tone: Maintain a professional tone at all times. While we can be friendly and approachable, our brand is built on a foundation of quality and expertise, and our communication should reflect that.
Sophistication: Always aim for sophistication in your messaging. Our brand represents the refined and discerning modern man, and our communication should align with this image.
Confidence: Convey confidence. We believe we are building the world's best men's underwear brand, and this belief should shine through in our messaging.
Articulate Communication: Aim for clear, articulate communication. The Randies customer is an intelligent individual who appreciates direct, to-the-point messaging.
Use of Specific Terms: Always use the term "underwear." It aligns with our commitment to providing premium products and helps us to maintain a sophisticated brand image.
Don'ts:
Avoid Puns and Silly Jokes: We are not a novelty brand. Our focus is on providing a premium, high-quality product. Avoid using puns, silly jokes, or lighthearted humor that can detract from our image of sophistication and quality.
Avoid Casual or Slang Terms: Do not use casual or slang terms for our product. We don't use words like "undies" or "pants." Our product is "underwear," a term that upholds our image of sophistication and quality.
Avoid Overly Casual Tone: While we want to be approachable, an overly casual tone can detract from our image of sophistication and quality. We're a premium brand, and our communication should reflect that.
Avoid Overconfidence: While we are confident in our products, we should avoid coming across as arrogant or presumptuous. We respect our customers and value their intelligence and discernment.
Avoid Negativity: We don't engage in negative advertising or speak ill of our competitors. We prefer to let the quality and innovation of our products speak for themselves.
Warby Parker - Disrupted the eyewear industry by offering designer-quality glasses at a fraction of the price, direct to consumer, and with a socially-conscious mission.
Tesla - Completely changed the way we think about electric cars, making them high-performing, stylish, and accessible.
Allbirds - Redefined the footwear industry with their comfortable, stylish, and environmentally-friendly shoes.
Everlane - Shook up the fashion industry with their radical transparency about cost and markups, as well as their ethical manufacturing practices.
Glossier - Revamped the beauty industry with a focus on 'skin first, makeup second', establishing a community-driven, direct-to-consumer business model.
Casper - Brought the mattress industry online, delivering affordable, high-quality mattresses directly to customers' doors.
Dollar Shave Club - Shook up the grooming industry by offering a subscription service for high-quality, affordable razors, making razor shopping more convenient and less expensive.
Rapha - A brand already mentioned by you, which revolutionized the cycling apparel industry with its premium quality, stylish designs, and community-building initiatives.
Away - Disrupted the luggage industry by offering high-quality suitcases with modern features at a lower price point.
The Ordinary - Shook the beauty world with high-quality skincare products at incredibly low prices, focusing on simple ingredients and transparency.
At Randies, our tone of voice is decidedly confident, sophisticated, and approachable. We communicate with an underlying current of assertiveness, expressing our commitment to disrupting the industry with our innovative products. Yet, we balance this with an inviting and friendly charm that ensures our audience feels seen and valued.
We strive for professionalism and clarity in our communication, ensuring our messages are concise, engaging, and free of unnecessary jargon. At the same time, our voice is distinctly ambitious, reflecting our determination to redefine comfort and luxury in men's underwear.
Embedded within our tone of voice is a deep respect for our customers and the environment, showcasing our commitment to sustainable practices and ethical sourcing. We're not just a brand; we're a community. And in all our communication, we seek to foster a sense of unity and shared aspiration.
In essence, Randies' tone of voice mirrors our brand ethos: disruptive yet respectful, determined yet approachable, and above all, relentlessly committed to redefining men's comfort.
Warby Parker - Disrupted the eyewear industry by offering designer-quality glasses at a fraction of the price, direct to consumer, and with a socially-conscious mission.
Tesla - Completely changed the way we think about electric cars, making them high-performing, stylish, and accessible.
Allbirds - Redefined the footwear industry with their comfortable, stylish, and environmentally-friendly shoes.
Everlane - Shook up the fashion industry with their radical transparency about cost and markups, as well as their ethical manufacturing practices.
Glossier - Revamped the beauty industry with a focus on 'skin first, makeup second', establishing a community-driven, direct-to-consumer business model.
Casper - Brought the mattress industry online, delivering affordable, high-quality mattresses directly to customers' doors.
Dollar Shave Club - Shook up the grooming industry by offering a subscription service for high-quality, affordable razors, making razor shopping more convenient and less expensive.
Rapha - A brand already mentioned by you, which revolutionized the cycling apparel industry with its premium quality, stylish designs, and community-building initiatives.
Away - Disrupted the luggage industry by offering high-quality suitcases with modern features at a lower price point.
The Ordinary - Shook the beauty world with high-quality skincare products at incredibly low prices, focusing on simple ingredients and transparency.
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