Please see description section here - https://bbcmaestro1-my.sharepoint.com/:w:/g/personal/nick_maestro-media_com/ERGK1iicNYxKtcVnZY9aHTsBcARVtjmPvMlaMC8aK8Zhqg?e=lJm2Fn
BBC Maestro is streaming platform with inspirational courses by world-class teachers, from Acting with Brian Cox to Music Production with Mark Ronson, and from Graphic Design with Paula Scher to Writing Love Stories with Jojo Moyes. Created to educate and inspire people to explore their creativity and passions. Through pre-recorded lessons and detailed course notes, anyone can learn a wide range of disciplines and follow in the footsteps of experts respected all over the world. bbcmaestro.com
Please see story & key messaging section here - https://bbcmaestro1-my.sharepoint.com/:w:/g/personal/nickmaestro-mediacom/ERGK1iicNYxKtcVnZY9aHTsBcARVtjmPvMlaMC8aK8Zhqg?e=lJm2Fn
Please do not refer to the company or lessons as Masterclass/Masterclasses
Please do not wear branded clothing/visible logos
BBC Maestro is streaming platform with inspirational courses by world-class teachers, from Acting with Brian Cox to Music Production with Mark Ronson, and from Graphic Design with Paula Scher to Writing Love Stories with Jojo Moyes. Created to educate and inspire people to explore their creativity and passions. Through pre-recorded lessons and detailed course notes, anyone can learn a wide range of disciplines and follow in the footsteps of experts respected all over the world.
Competitor - Masterclass
Positive and aspirational, the voice of BBC Maestro will always inspire the audience.
The brand is incredibly positive and focussed on helping driven people achieve what they want in life, to succeed and become the greatest at what they do.
This should be evident in the copy across all of our touch points, remaining direct, confident, and inspiring at all times.
The reader needs to feel they can achieve greatness through our service.
Competitor - Masterclass