Craft Gin Club's Perfect Date Night| Gift Subscription
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We’d like a short (30-40 seconds), trend-led video that feels native to social channels showcasing what’s inside a Craft Gin Club box and the experience of receiving it, opening it, and enjoying one or two drinks from the box with your partner.
Please note that it's essential to have a partner to enjoy the box with as the focus of this video. The video should be light, bright and upbeat.
As part of our proposition, we encourage people to have the best time at home through aspirational content, so if you have a beautiful cocktail shaker, a cosy kitchen or living room bar area, then we’d love to see it! We want people to be dreaming of fun times at home .
Our brand is fun and showcasing your individual sense of humour is good! We have provided a script and some key messages, but please feel free to put your own authentic twist on the visuals or script so it feels natural and engaging. However, please don't mention the month or anything time/date-specific, so that we can run the creative at any time of year and it still makes sense.
Please only apply if you are age 25+ otherwise your application will be deleted. You will also need a partner to feature in the video.
.svg)
.svg)
Curated by our experts, our monthly surprise gin box is delivered straight to members' doors. Each one contains a 70cl bottle of craft gin from one of the best small, independent craft distillers from the UK or abroad, and an incredible array of perfectly paired mixers and snacks, including the main ingredients for two cocktails and two perfect G&Ts. There's also a glossy magazine filled with guides to gin, tips and tricks, cocktail recipes, competitions, and more.
Choose one of the following hooks to open your video. You can change the wording slightly to feel more authentic to your own voice. If you would like to get slightly creative with the shots, please do, whilst making sure you're showcasing the product, particularly the gin and cocktails, and the shared enjoyment together.
Hook 1:
Date nights at home with my {boyfriend/girlfriend/partner} recently were getting pretty boring until I found the best way to take our evenings in together at home to the next level (and no, it isn’t kinky you guys! Here’s how you can liven up those nights on the sofa when another box set just won’t cut it.
OR: Hook 2: I recently stumbled upon the ideal gift for my {partner} and the best part? I get to enjoy it too!
OR: Hook 3:
(holding the Craft Gin Club box): I decided to surprise my {boyfriend/girlfriend/partner} with a Craft Gin Club subscription. Trust me; it's a game-changer! Here’s why.
[Showcase Craft Gin Club box contents]
[Transition to Cocktail Making together at home.Close-ups of making the drinks using the contents and having fun drinking them]
Every month, he'll receive a carefully curated surprise gin that you just can't find anywhere else.
Now, imagine your date nights being transformed with amazing G&Ts and cocktails that you can make yourselves at home.
The best part is, the box includes everything you need - from mixers to garnishes, cocktail ingredients, and even tasty snacks. Craft Gin Club also gives you a magazine full of delicious cocktail recipes that even a total beginner can whip up effortlessly.
It's like having a mini bar delivered to your doorstep every month!
[Showcasing the Craft Gin Club box being delivered]
Host: It’s so nice to look forward to our box landing every month, it makes every month like a special occasion. And you don’t even need to worry about making reservations or paying for an expensive taxi. Sometimes we get dressed up and sometimes we just enjoy making all our cocktails in our PJs but we always have such a laugh together.
[Cut to Host talking]
Host (smiling): I can't wait to share more cozy evenings with my {boyfriend}, trying out different gins and enjoying making some cocktails together.
Host: So, if you're looking for the perfect gift for YOUR loved one or want to give your date nights at home a bit of a glow-up, give the gift of a Craft Gin Club membership today. And here's an exclusive offer for you – get up to £50 off when you sign up now!
[Text on screen}
CTA: Head over to the Craft Gin Club website today to treat the gin-lover in your life to a membership today and get up to £50 off!
Unfortunately we are legally unable to use creative from creators that are under 25 years old or pregnant. Please note that we do need a couple to appear in this content.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
.svg)
Hi there! We’re Craft Gin Club, the UK’s largest gin subscription club, and we’re super passionate about discovering the world’s best craft gins and sharing them with gin lovers across the UK.
You may have seen us on Dragons’ Den. We're the gin lovers-turned gin experts who now are proud to call ourselves the UK’s number 1 gin club!
Every month, Craft Gin Club delivers boxes to thousands of excited members across the UK. (We currently have over 100,000 members and counting.) Each Gin of the Month box contains a full-size bottle of rare or exclusive craft gin from small, independent distillers across the UK and around the world. We love supporting true artisan producers and sharing their gin-credible products with our gin-loving community.
Alongside the gin, members receive perfectly paired artisan snacks, mixers, tonics and garnishes. What’s more, our members also receive a fabulous glossy magazine packed full of distiller interviews, stories, original cocktail recipes, competitions, plus lots of other amazing content.
As well as the gin subscription service, Craft Gin Club also hosts online gin-tasting events and cocktail masterclasses, and curates a best-in-class shop offering amazing deals on carefully curated gins, spirits, cocktail ingredients and more. We're transforming people's nights in, one gin at a time!
If you love gin, spirits and cocktails just as much as we do - and want to help us introduce our fabulous gins to curious new audiences - get in touch.
Please note, we're always Craft Gin Club (not CGC).
As an alcohol brand, we have to respect the advertising standards guidelines and the community rules on various social media platforms, including: not encouraging people to drink excessively or in unwise situations; not appealing to people under 25; not implying that alcohol can improve your mood, solve your problems, or increase your physical, sexual or mental prowess, and so on.
Competitors in terms of product are mid-range and upmarket alcohol brands; alcohol retail specialists, and some smaller gin subscription clubs.
Our tone of voice is fun and light-hearted (we love a pun!) but underpinning it is our expertise. We're a true authority in the gin and spirits space - we're extremely selective about who joins our Family of Distillers - and it's important that our members trust that knowledge and credibility.
Competitors in terms of product are mid-range and upmarket alcohol brands; alcohol retail specialists, and some smaller gin subscription clubs.
Your content
Your uploads
Your content was submitted! The Twirl team will cross-check your content and, if ready, deliver it to the brand. The brand may ask for revisions before your project is marked as completed.
Please note: It may take up to 10 min until your assets are shown here.