‘Bionic Biotic’ is a best-seller packed with anti-oxidants, probiotics, fish oil, vitamins and minerals. This natural dog probiotic powder complements all diets perfectly. This probiotic health supplement actively promote solid stools and healthy digestion.
We want your video to focus on a particular transformation your dog has seen since using the product and the ease of its use. Our customers rave about improvements sensitive stomachs and digestive issues as well as improvements in itchy skin. Check website and especially amazon reviews.
TIP: Share why this product resonates with you and your dog
Link: https://www.poochandmutt.co.uk/products/bionic-biotic
‘Bionic Biotic’ is a best-seller packed with anti-oxidants, probiotics, fish oil, vitamins and minerals. This natural dog probiotic powder complements all diets perfectly.
This probiotic health supplement actively promotes solid stools and healthy digestion. Both probiotics and prebiotics promote a healthy gut microbiome, whilst the added antioxidants can help your dog fight off skin infections as they promote a robust immune system. It also provides important nutrients to reduce itching and scratching, with Biotin to help aid healthy fur growth; ideal for those whose itching leads to fur loss or thinning.
On top of this, our Bionic Biotic supplement is packed full of other healthy ingredients, thus, we can potentially support and improve health in a number of areas including a dog’s skin, their gastrointestinal tract and their immune system.
Concept
This is a relatively loose brief, please make it authentic to your style of editing. The key is to effectively explain the differences you have seen in your dogs health and the ease of using the product and incorporating in your dogs diet.
For more inspiration on the angles and benefits of the product, check out the product reviews on Amazon: https://www.amazon.co.uk/Pooch-Mutt-Supplement-Digestion-Healthy/dp/B0046ZLBQW
Hook:
Choose any of the following hooks (feel free to adapt how you see fit)
Script/inspo:
Voiceover talking about the endless searches and trying products that don't work. [Show clips researching online and eventually finding Pooch & Mutt. Possibly a close up on a google search making sure no competitors are in view.]
Voiceover being amazed by all the positive reviews on Pooch & Mutt and calling out a few to reinforce the transformation dog's stomach/skin [Clip to focus on hundreds of positive reviews about transformations (make sure only 5* are filtered to view and scroll through stomach/skin related reviews)]
Voiceover impressed by next day delivery [Scene receiving the package with owner and dog really excited]
Demonstrate sprinkling the product over dog food and talk about how easy it is to incorporate in the diet. Voiceover to also mention the dog loves the food and has no problem finishing and has been on the diet for a month [Scene showing dog eating the food maybe some asmr elements.]
Voiceover highlighting product benefits, choose from the list below. [Creator in shot talking about the product benefits with a lot of enthusiasm with the packaging in screen]
Voiceover highlighting how amazed the creator is by the difference in dog's health recommending the product to the viewer. (If you choose to focus on skin improvements please request salmon oil and mention as a great addition as a combo)
Key product benefits to choose from (you can choose 4-5):
Ingredients
General
CTA:
Example: 'So if you're having the same struggles as I did, you need to give this a try!
Additional Details
(PLEASE NOTE: If you choose to focus on skin improvements please request salmon oil and mention as a great addition as a combo)
​Video editing requirements:
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Please check you have covered off the key edit elements we are looking for. Let us know of any allergies the dog may have. Please ensure we are told what breed of dog you have and we need to ensure that none of the dogs have a bark ecollar, docked tail or docked ears. E-mail dog photo to rachel@usetwirl.com if you haven't already!
We know that a healthy mind is just as important as a healthy body. But should that thinking be limited to humans?
We've created an enhanced series of natural meals, treats and supplements that does good and tastes good, to give your pet the optimal ingredients needed to boost their mood and behaviour, paw in paw with their physical health.
Guidelines: Always use Pooch & Mutt, not Pooch and Mutt. Make sure no competitors are visible in content (any other dog food, treats or supplements brands).
In the past our customers love fun, creative and engaging content. We want our reviews to tell a real story, and to be trustworthy as we believe our brand really does delivers incredible results and dogs love it!
Target Demographic
Dog owners who believe that they should give as much care and attention to their pets health as their own. Our strategic target customer is defined by their mindset and attitudes rather than life stage or demographics, but characteristics to note are:
More likely to be female
Likely to be financially assured
More likely to be urban rather than rural
Mix of ages but tendency to be +25 and upwards
Mix of with or without family
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UGC to be fun and humerous. We are a young fun brand with a lot of knowledge to share. We love playing with our bright brand colours and being playful with our content.
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