Lasts Too Long (demographics)
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
Customers comment regularly that Fussy Natural Deodorant lasts much longer than other natural deodorants. This is mostly down to the scientifically backed formula that Fussy uses, including probiotics that kill the bad bacteria in your pits meaning you smell fresher for longer!
Please watch this example that performs well for us to replicate the key messages here - https://drive.google.com/file/d/1bDQMbJQ7qyv_Gj2MJn9UxbC2nX52oP/view
Note: If selected you will need to provide a script on how you'll film this/ what you plan on saying that needs to be signed off by Fussy.
Note: Please show the product within the first 5 seconds of the video as having this upfront performs well
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Please choose from our products within the following shop page: https://www.getfussy.com/collections/bundles
Hook 1 - "Sick of natural deodorants that don't last?"
Open with the above question being asked to people watching the video to get them to stop and pause. Look annoyed and upset during this question, then showcase Fussy Natural Deodorant, talk about the below 3x USPs (see below). When talking about the product we want a scene of you sniffing yourself throughout the day, showing how long it lasts and how good you smell and how effective it is.
BODY:
In the content please communicate the following three key messages:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits every 3 months
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
We want to test an older demographic than usual for these briefs so it would be good to get one creator for each; 35 - 40, ~45, 50+
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
Hook 2 - "Feeling stinky at the end of the day"?
Open with you asking the above question, and whilst doing so sniff your armpits and pull a disgusting face, maybe even pretend you want to throw up, emphasises the disgust. The showcase Fussy Natural deodorant and state how you don't experience this issue with Fussy and how it keeps you fresh for the whole day. Include a scene of you smelling yourself throughout the day to indicate the duration. Please then talk about our 3x USPs (see below).
Hook 3 - "Your deodorant not lasting until lunchtime?"
Open with you asking this question. If possible it would be great to see you in an office environment, for example the coffee area i.e. your lunchtime break where you catch yourself sniffing your armpits as you reach above you i.e. you catch a whiff of your BO and you look visibly annoyed and disgusted. If office is not possible, going about your morning. The showcase Fussy Natural deodorant and state how you don't experience this issue with Fussy and how it keeps you fresh for the whole day. Include a scene of you smelling yourself throughout the day to indicate the duration. Please then talk about our 3x USPs (see below).
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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