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This project requires a physical product
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Perfect Fit Shutters - The Easiest Way To Upgrade Your Home!
Brand
MZURI Group
Brand
Website
Compensation for this project
$100
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

At Swift Direct Blinds, we believe that window coverings have the power to completely transform a space. We would love for you to create a video that shows our community just how easy it is to upgrade your home with Perfect Fit shutters.  

Our challenge to you is to make the video as engaging as possible! Please provide a photo of the window you’ll use as part of the application process.

# Variations
Additional Variations
0
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about

We’ll provide you with our beautiful perfect fit shutters. Choose from Cotton White or Arctic White. Our Perfect Fit Shutters require no drilling making them incredibly easy to install. You simply clip the brackets into the window frame, and then attach the shutter. 

All our products are made to measure to perfectly fit your window. Therefore, you will need to measure your windows using our handy measurement guide: 

https://www.swiftdirectblinds.co.uk/how-to-measure/perfect-fit-shutters/  

Please note that these shutters are only suitable for PVC windows. They are also not suitable for bay windows. Please only apply if you have a suitable standard window or french/patio door.  

https://www.swiftdirectblinds.co.uk/cotton-white-perfect-fit-shutter.html   

https://www.swiftdirectblinds.co.uk/arctic-white-perfect-fit-shutter.html 

Main Concept
Script/Description of Scenes

Show how easy it is to upgrade your home with Perfect Fit Shutters. The video should be fast paced, changing frames every 2-3 seconds. Think of this as a quick & snappy “home hacks” video. There is no need for any copy overlay or a voice over.  

We will provide you with a branded Swift Direct Blinds card. Please use this for attaching the brackets.  

Attaching the brackets (using credit card to line the brackets up with the edge of the card and slide the brackets into place)  

Attaching the shutter to the brackets  

Opening & closing the shutters  

Opening & closing the window

Additional information

The creator will need to have an appropriate window to install the blinds into. We'd like to see the room and window before accepting to work with this creator to ensure it's appropriate. Upon approval, we'll need the creator to send over their window measurements so we can order their shutters.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
MZURI Group
Pronunciation
Social Media
Category
About

At Swift Direct Blinds, we believe that window coverings have the power to completely transform a space. From adding dimension to your room, to beautifully balancing light flow, our products offer the perfect balance of style and functionality. All our blinds and curtains are carefully crafted by our expert team to fit your exact measurements. With over 50 years in the business, you can be sure you’re in safe hands. Explore our range and find the perfect solution for your home. 

Brand Guidelines

Inspiration: M&S, Lick Paint, Farrow & Ball 

Competitors: Blinds2Go, 247 Blinds, Blinds Direct 

Tone of voice

We show understanding. We create a feeling. We demonstrate knowledge. 

DO:

Entice. Don't just show something, explain it. Everyone shows blinds, we show why they matter. 

Think differently. Find the different angles, the different selling points to everyone else. 

Use detail. Every window covering is different, even if only in colour. Those differences help bring product to life. 

Think beyond aesthetic. This isn't just about which blinds match a room. It's the quality, materials and fit. It's the sound they make and the atmosphere they create. 

DON'T: 

Don't be boring. There's a fine line between making blinds sexy and dreary. 

Don't fill every gap. Just because we're evocative, doesn't mean we have to be long winded. A well-informed sentence trumps waffle every time. 

Don't alienate with language. We're talking to pretty much everyone with a window and you can be inspirational, give detail and show empathy without being over the top. 

Competitors/similar brands

Inspiration: M&S, Lick Paint, Farrow & Ball 

Competitors: Blinds2Go, 247 Blinds, Blinds Direct 

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
The final (edited) file version
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