Matt - Half Time
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
The content creator will need two phones. One to film the scene on a tripod and another phone to play a game while talking.
These videos will be a mixture of promoting the game and filming current trends on TikTok.
- Each videos needs to be maximum 20 secondes
- We will be editing this content in-house, so no need for to you to do this!
- These videos will be sitting on King’s digital channels so we need a fun and engaging performance!
- King want these videos to feel natural and authentic to TikTok.
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Setting: Creator on sofa, sound of a half-time whistle blows and the creator switches the TV off with the remote.
Creator: While they’re having a half time team talk, I’m about to level up on Candy Crush Saga.
Gameplay appears behind our Creator with satisfying SFXs and level completion
Creator: It’s free to download and it’s so satisfying when you finally complete a tough level.
Setting: Our gameplay gets removed from the background and we go back to full screen of our creator
celebrating their completed level.
Creator: Get in! At least I’m winning at one game today.... Creator shrugs and points the remote to switch the TV back on. We hear a low football crowd noise.
Just for the script, you don't need to edit your videos, for example sometimes it says "New message bubble appears on screen" these are things we'll do in post-production. There's no need to use subtitles. We've left it in there so you can envision how the final result will be!
Reminders:
- Please read your scripts below and note the props you will need. Many scripts require an additional phone that you keep in your hand. If your phones logo is on show, please can you cover this with either your hand or a plain phonecase.
- Please record in a well-lit room (natural lighting preferable) and your surroundings are quiet.
- As we will be editing this in-house, please record one continuous take without lots of cuts. We won’t need any subtitles or alterations added to the video - we will do this ourselves!
- Ideally, the phone that you use to record with will be placed on a tripod to keep it stable. Please shoot in portrait mode only.
- Please can you also send us a clean shot of your background without you in it. This is so we can scale you down in post-production if needed and add gameplay behind you etc. I.e., please set up the take as if you’re about to record yourself but just step out of frame for around 10 seconds.
- Please shoot wide and avoid any close up shots unless specified in the script. The closest frame that we would suggest would be from the waist up.
- Please avoid wearing clothes that might match your background, for example a red top with a red wall behind you! Please avoid wearing any heavily branded clothing or stripes.
- If you have trouble remembering the text, don't hesitate to use a teleprompter app on your phone: https://www.youtube.com/watch?v=1JqY75DJ_Ww . Please note that we want these to feel as natural as possible and not appear as if you are reading a script
- If possible, please send us 2-3 takes for us to select from for each script.
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Our heartland is blended social & content production - where there’s a significant content requirement for the brand, which can take advantage of our in-house production & studio capabilities.
We pair that content production expertise with social channel professionals - meaning all content is ideated, generated and delivered with digital performance in mind. It makes us a seamless partner for our ambitious clients.
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