How working from home/running a small biz flows better with Brother - SOHO (Small Office Home Office)
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
MUST BE BASED IN MANCHESTER FOR LOCAL DELIVERY
Background:
Brother have created a new ‘Brother for home’ section on their website which groups together 3 core product areas for their customers: 1. Work-from-home/Small Business Owners, 2. Organisers (N/A for this brief), 3. Creatives/Crafters (N/A for this brief)
Up to now, the positioning of each of their areas has been separate, and they’ve talked to these audiences differently. Now, these three areas will be combined under one umbrella area of the website.
Approach:
When there’s work to be done, you need the tools you have to work brilliantly every time, without fail. They need to be a blessing, not a burden.
With Brother, you can be sure that your printer/labeller isn’t going to hold you or your business back. We know that when you work from home, time is of the essence.
Brother products are: Reliable, Versatile, High quality / built to last, Backed with Brother’s support - they’re ‘At your side’.
We need to demonstrate how seamlessly these products allow your daily work life to flow. The content should be inspiring and make users excited to use Brother products. We should also focus on the ease of use, the ability to fit easily into home working life or how it helps you run your small business.
Requirements:
- Show products in a home office/work space
- Show products fitting into day-to-day work from home life with ease
- Show a mix of printing via app, PS and stand-alone product
Optional (but would be nice to have):
- Labels with easy to understand English text
- Printing to product from laptop and mobile phone
More information here: https://www.brother.co.uk/brother-for-home
TIP: Share your small business or your WFH set up!
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You will receive:
DCP-L3520CDW - Colourful and Connected LED 3-in-1 Printer (https://store.brother.co.uk/catalogs/brotheruk/devices/laser/dcp/dcpl3520cdw?sc_src=corp )
P-TOUCH H110 - Compact Label Printer (https://store.brother.co.uk/catalogs/brotheruk/devices/label-printer/p-touch/pt/pth110 )
You will need to sign to agree the products will be returned to Brother at the end of the project.
Please share proposed script/storyboard for approval ahead of filming!
[With voiceover] We need to display how Brother for home products aid your working from home, allowing it to flow more easily, whether you run a small business or work a 9-5. We want to see the products used in your home office/home working environment.
Please ensure these areas of the home are free from clutter and other branded products.
We want this to feel super aspirational to our audience, so please ensure your home and actions represent this.
Hook: How working from home/running a small business flows better with Brother.
Content Direction
(Please note: this is for guidance only - ensure examples are in-line with your usual day to day life so they feel natural to you performing them)
We need to clearly show the action (e.g. to do list printing) and the action (e.g. pinning to notice board/ticking off tasks)
Brother (bruh·thuh)
For Labeller:
- Adding a packaging label to a parcel
- Labelling office supplies to neaten your space – showing a transition between cluttered and organised
- Adding labels to folders or devices
For Printers:
- Printing receipts/invoices & packaging
- Printing a planner and showing it’s use in the home e.g. pinning to notice board
- Printing office documents (agenda, training notes, reports, worksheets)
A creator who works from home or owns a small business that is ran from home.
Extra Info:
These videos will be translated (with different language voice overs) so please make sure each scene isn’t too quick and you are not talking to camera. The voice overs will follow exactly what you are saying in English, nothing will be fabricated.
When showing Brother products, ensure the Brother logo is visible in shot.
Please wear neutral, appropriate clothing (with no brand logos, words, or recognisable pictures visible) and have clean hands/fingernails. Any other branded products used in the video should not be recognisable. Please do not mention any other brands in the video.
No personal details/sensitive information should be visible/mentioned. Must follow GDPR practices.
You will need to sign to agree the products will be returned to Brother at the end of the project.
Please could you supply your content ideas ahead of content creation as the brand would like to select what to move forward with. However, we still want the content to be authentic to the creator, with some steering from the brand.
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DELIVERABLES
- Final Edit (with voiceover, with captions, with music) - 9x16 and 1x1
- Raw Edit (no voiceover, no captions, no music) - 9x16
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