Dragons' Den Reaction
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
These ads are building from the previous 'queen of sustainability ad' you did for us. The main difference is these should be done in a reaction format that acknowledges and responds to the content within the greenscreen video. Use the 'Matt Reacts' video as a reference point. After each hook please use the same 'body' video that communicates our key USPs (detailed below), also show the refill process and application of deodorant.
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In the video you also need to communicate the following key brand USPs:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits.
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
HOOK 1 - How it works (science explainer): This hook should focus on the science behind fussy and how it works. Use the same clip as the first 6 seconds of matt reacts video "our all natural formula contains an...." Then respond saying you've been looking for a natural deodorant that actually works for ages until you saw this on Dragons den and worked amazingly because of its odour neturalising probiotic formula.
HOOK 2 - Deborah fan: This hook should focus on being a fan of deborah and trying out Fussy due to her investing on the show. Use opening DD clip of deborah "I love everything that you've done" splice with "I'm going to offer you all of the money...". Then you respond with saying you're a big fan of deborah and have given Fussy a try based on investment from the show (i.e. similar to queen of sustainability ad). Go on to say how effective the deodorant is etc.
Create a script that is natural and authentic to you! (Please share before filming)
In the video you also need to communicate the following key brand USPs:
- 24hr Protection backed by science. We use a neutralising probiotic formula that eats sweat for breakfast
- Easy To Refill. Show how easy it is to refill Fussy with our plastic-free refills delivered straight to your armpits.
- Natural Ingredients. 100% vegan and cruelty free, with no aluminium or parabens.
Please look carefully at the following reference videos:
- Fussy - Example of a Green Screen talking about our Festive Scent Snow Angel HERE
Dragon's Den pitch to use is here: https://www.youtube.com/watch?v=zubCY1KIhps
If you need a case and scent, please let us know choice and we will ship to you.
Twirl will take care of the editing for you, so please submit the raw clips :)
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use CapCut or similar.
HOOK 2 - Deborah fan: This hook should focus on being a fan of deborah and trying out Fussy due to her investing on the show. Use opening DD clip of deborah "I love everything that you've done" splice with "I'm going to offer you all of the money...". Then you respond with saying you're a big fan of deborah and have given Fussy a try based on investment from the show (i.e. similar to queen of sustainability ad). Go on to say how effective the deodorant is etc.
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We are Fussy... about everything in our mission to banish single-use plastic from your bathroom with natural personal care products that are simple, effective and beautifully designed.
As seen on Dragons' Den, our award-winning design features a durable outer case made with recycled plastic. And home compostable refills made from waste sugarcane which once done with will just decompose in your garden or the bin.
But as we all know it’s what’s on the inside that counts and we’ve been extra Fussy with this. Backed by science with only premium natural ingredients, our formula contains an odour-neutralising probiotic that literally eats sweat for breakfast. So now you can say no to BO and yes to saving the planet.
What’s more we’re vegan, free from aluminium and parabens and of course we only ever test on smelly people, never animals. To get started, simply choose a case and from one of our beautifully refined scents that you'll want to sniff on repeat.
We truly believe that by being Fussy and elevating the everyday products we have all come to know and love, we can create a better smelling planet for everybody.
Power to your pits!
Wild/ AKT/ Mainstream antiperspirants
Please check our UGC Brand Guideline deck here: https://docs.google.com/presentation/d/1hF5geMeLaYADzFIZOXgnR1n0b7uNqUU9I9__XHVdHbw/edit?usp=sharing
Wild/ AKT/ Mainstream antiperspirants
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