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This project requires a physical product
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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You have been selected for this project!
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
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*Delivery can take up to 10 days. Please consider your availability before you agree to this project.
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Project Summary

Project Name
Dog scooting/anal gland ad
Brand
Scooch
Brand
Website
Compensation for this project
$115
Duration
15-30 seconds
Format
Physical product
Yes

The Brief

Description

Creator must:

  1. Have a dog who scoots and can capture this happening on camera
  2. Be happy to whitelist later through Twirl (please share your socials handle for Instagram)

A video highlighting how Scooch anal gland supplement chews have solved your dogs anal gland issues. Ideally really nice lighting and backdrops throughout as we want the video and product to feel premium.

# Variations
Additional Variations
Ad specs
Story
Square
16:9
4:5
Product / Service you'll be talking about
Main Concept
Script/Description of Scenes

Script: I’ve finally stopped having to take (dog’s name) to the vets for his/her anal glands 

It’s been over a year of scooting and the awful smell on our furniture (first hook video clip to be of the dog scooting, ideally in 2-3 different locations so it feels like different occasions)

We started taking him/her to the vets every couple of months to have the glands expressed (ideally a video clip of you at the vets or in the car with them as if your going to the vets) 

The vet bills were adding up and it wasn’t solving the actual root cause of his/her issues (clip of the dog looking unhappy/sad ideal here)

Turns out all he/she needed was a lot more fibre and some gut boosting additions to his/her diet (clip of you scattering the chews onto a counter or into the camera whatever you feel is nice!)

All I’ve started doing is giving 1 of these Scooch chews as a treat each day and after a few weeks the scooting has stopped completely (clip of you breaking the scooch chew in half and feeding it to them/them getting excited about them jumping up at counter for example) 

As well as being vet-formulated to actually tackle the issue, they're also human grade, plant-based and packaged up in the cutest recyclable pouches

I can’t tell you how relieved we are (clip of you guys playing/cuddling and happy)

Scooch offer a 100% money back guarantee if you’re also suffering from the same pain as we were and want to give it a go!

Additional information

DO

  • Please film in natural bright light
  • Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
  • Keep it lively and energetic - we want to encourage the audience!
  • Shoot high-res
  • Submit all formats after sign off

DON'T

  • Don't sound like you're reading off a script
  • Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.

Variations Needed
Additional hooks, CTAs or other key messaging needed
2nd Variation
3rd Variation
About the client
Name
Scooch
Pronunciation
Social Media
Category
Pets
About

One subscription to make your pet’s healthcare a no-brainer, from online assessment and health tracking to 24/7 video vet support and vet-formulated treatments.

Brand Guidelines

Pet Lab Co 

Tone of voice

Tech & scientific vibes but still friendly and approachable - dog obsessed!

Competitors/similar brands

Pet Lab Co 

Details on brand
Name
Website
Social Media
Category
About
Brand Guidelines
How content submissions work
Upon submission, we'll review your assets in 1-2 business days. If it fits the brief, we'll forward them to the brand. If revisions are needed, we'll provide feedback. The brand has 7 days to approve or request changes. After approval or automatic completion in 7 days, payment is sent to Lumanu and issued within 10-14 days of approval or completion.

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The raw edit without text and music overlays
The final (edited) file version
All required formats

File 1

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