Functional Mushroom - 3 Reasons I Wish I Found this Mushroom Blend Sooner
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Project Summary
The Brief
Creator in car holding the product and running through the key reasons as they why they love the product - Video needs to be of high quality
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ANIMATE is a targeted blend of high-strength, concentrated 8:1 Lion’s Mane and 10:1 Cordyceps extract, selected for their complementary effects on brain health and energy levels, ideal for those in need of a natural edge
This should be super conversational and engaging like the inspo video! Slight tweaks to suit tone of voice are all good - we of course want you to be authentic however, no huge changes please!
Hook: Mushrooms that mean business
Scene: Unboxing the product in the car, focusing on the eco-friendly packaging and sleek amber jar.
Script:
Most people have heard that some mushrooms can do amazing things for your focus, energy and overall health.
But I recently discovered that not all mushroom supplements are created equal - and that’s why I’ve switched over to ANIMATE from The Functional Mushroom Company.
{holds up product to camera}
This stuff is powerful and has massively upped my energy levels and concentration. Here’s why:
1. Each capsule packs a serious punch - with 3,600mg of Lion's Mane and 4,450mg of Cordyceps per serving. These are therapeutic doses that have been used in clinical trials. That means real results for cognitive function, energy, and immunity. (Pop-up: POTENT. 8:1 Lion's Mane, 10:1 Cordyceps)
2. These guys third-party test for bioactive compounds so you can trust you're getting the good stuff, like beta-glucans and cordycepin, which is what make these mushrooms so effective. (Pop-up: TRANSPARENT. Verified bioactive content {close-up shot of the ingredients list on packaging})
3. Even the packaging is made of mushrooms {holds up mycelium box} - so you know they mean business. And I love the beautiful refillable jar in comes with {chef’s kiss} (Pop up: Home compostable. Plastic Free)
I’ve loved adding ANIMATE to my daily routine. I’ve been taking it for a few months now and I just feel way more on top of my game.
Strongly recommend if you’re looking for a natural, science-backed way to boost your body and mind.
If we could also have a pop up for rated excellent on trustpilot within the video
CTA: Recently subscribed to save 30% each month
No emojis to be used in the video
Visuals are very important - we must never use low-quality imagery, and we must maintain a consistent, on-brand look and feel
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without! (SafeZone Tool)
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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