Get ready with Treatwell
Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required number of videos within 5 days of receiving the product (if any*).
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Confirm that you have thoroughly read through the brief and are happy to fulfill it. By confirming, you also agree to complete and submit the required content within 5 days of receiving the product (if any*).
Thanks for confirming! We'll now reach out with next steps, so you can start creating content soon!
Project Summary
The Brief
We're looking for a variety of UGC content to use to promote Treatwell to a wider audience on Instagram and TikTok. We want to showcase how Treatwell is the most convenient way to book a trusted salon.
We'd like a short video (around 15-20 seconds) that showcases you booking a treatment using the Treatwell marketplace (either app or website) to make you feel amazing before an event. Please make sure you include the key stages of booking on screen.
TIP: Let us know which idea from the brief you would do, or pitch your own idea!
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We need your help creating short videos!
Pick one of these ideas:
- Last-minute night out: e.g. fresh nails for a fun night with friends.
- Spring refresh: hair cut to welcome the new season.
- Trying a new trend: experimenting with a cool nail design.
BODY:
VISUAL
- Book easily on Treatwell: Briefly show the app booking process with the message "Just booked so easily on Treatwell".
- Get your chosen treatment: Show yourself getting your nails done, hair styled, etc.
- Show the results: Show your final look and how amazing you feel!
VERBAL
Please mention the following in your content:
- That we have an app and a website
Plus 1-2 of the following USPs: (choose what resonates with you)
- Choice - quantity of salons in your city
- Ratings and reviews e.g. you can read real reviews from real customers about your specific treatment before you book, to give you confidence
- Our loyalty programme, where you get rewarded simply for getting a treatment done and, after collectinga number of points, you can get a voucher to use on a booking
Call to action: End with the message "Explore Treatwell now and book your next treatment" to encourage viewers to try out the marketplace.
Remember: Keep it fun, engaging, and show how easy it is to use Treatwell!
Creator will receive a £40 Treatwell voucher to help you book your treatment for the video.
We're not restricted to a particular niche, but you should be digital-oriented and community-driven and your approach to beauty is motivated by more than the opportunity to "look good”.
DO
- Please film in natural bright light
- Add engaging captions to your video! remember to submit the version with and without!
- Keep it lively and energetic - we want to encourage the audience!
- Shoot high-res
- Submit all formats after sign off
DON'T
- Don't sound like you're reading off a script
- Don't film via TikTok app. MUST use back camera and edit via CapCut or similar.
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At Treatwell, we're passionate about empowering people to look and feel their best, with ease and confidence. We're more than just a booking platform; we're revolutionising the hair & beauty industry by connecting customers with their perfect salon experience.
Here's what we stand for:
Innovation: We're constantly digitising the industry, making it easier for both clients and salons to thrive.
Empowerment: We believe everyone deserves to feel confident and beautiful, and we make booking appointments effortless so you can focus on what matters most.
Quality & Choice: We partner with over 55,000 top salons across Europe, offering a diverse range of treatments and a convenient booking experience.
Inclusion & Diversity: We celebrate individuality and strive to create a welcoming space for everyone to express themselves through their beauty choices.
Our main competitors depend on the market. Our main marketplace competitors are:
UK: Booksy and Fresha
France: Planity, Fresha, Kiute
Germany: Mein Friseur, Fresha, Planity, Salonkee
NL: Fresha
Brands we would look to for inspiration when it comes to content might be: Estrid, Girlfriend, Classpass. Think about brands that tell the story of using an app to feel something well!
Treatwell wants to communicate with a:
Relatable and inclusive voice: We speak to everyone and understand their needs, crafting experiences that resonate with their lives.
Essential and clear voice: We focus on the most important message and communicate it simply and efficiently.
Vibrant and upbeat voice: We convey energy and enthusiasm, reflecting the positive and dynamic nature of the beauty industry and our audience.
Outcome-focused voice: We lead with the benefits, highlighting how Treatwell helps people look and feel their best, fostering confidence and optimism.
Think of it like this: We want to be your friendly guide in the world of beauty, offering clear information, inspiring possibilities, and making the journey effortless and enjoyable.
Our main competitors depend on the market. Our main marketplace competitors are:
UK: Booksy and Fresha
France: Planity, Fresha, Kiute
Germany: Mein Friseur, Fresha, Planity, Salonkee
NL: Fresha
Brands we would look to for inspiration when it comes to content might be: Estrid, Girlfriend, Classpass. Think about brands that tell the story of using an app to feel something well!
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